首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Individual-to-group communication includes ______. Publicity is distinguished from advertising in that ______.
Individual-to-group communication includes ______. Publicity is distinguished from advertising in that ______.
admin
2009-01-17
13
问题
Individual-to-group communication includes ______.
Publicity is distinguished from advertising in that ______.
Publicity is any promotional communication about an organization or its products that is presented by the media but is not paid for by the organization. Publicity usually takes the form of a news story appearing in a mass medium or an endorsement (认可) provided by an individual informally or in a speech or interview.
There are three channels for gaining publicity. One is to prepare a story (called a news release) and make it known to the media. The intention is for the selected newspapers, television stations, or other media to report the information as news. The second channel is personal communication with a group. A press conference will draw media representatives if they feel the subject or speaker has news value. Company tours and speeches to different groups of people are other forms of individual-to-group communications. The third channel is one-on-one personal communication, often called lobbying (游说). Companies lobby law makers or other powerful people in an attempt to influence their opinions, and also their decisions. In addition, firms will give products to highly visible people in hope that the people will be seen u sing them.
Publicity can help to accomplish any communication objective. It can be used to announce new products, publicize new policies, recognize employees, de scribe research breakthroughs, or report financial performance—if the message is viewed by the media as newsworthy (有新闻价值的) or by the group or individual receivers as interesting or useful. This is what distinguishes publicity from advertising publicity cannot be ’forced’ on the audience. This is also the source of its power. The credibility (可信度) level of publicity typically is much higher than advertising, If we tell you our product is great, you may well be skeptical (怀疑的). But if an independent, objective third party says our product is great, you are more likely to believe it.
选项
A、it can be readily accepted by the audience.
B、it can be "forced" on the audience.
C、it can be used to accomplish any communication objective.
答案
A
解析
由“This is what distinguishes publicity from advertising—publicity cannot be forced on the audience.”可知。
转载请注明原文地址:https://kaotiyun.com/show/r6zO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
TASKONE—TITLE•Forquestions13—17,matchtheextractswiththetitles,listedA—H.•Foreachextract,choosethetitlegiven.
TASKONE—TITLE•Forquestions13—17,matchtheextractswiththetitles,listedA—H.•Foreachextract,choosethetitlegiven.
•Youwillhearfivebusinesspeoplediscussinghowtobecomeatrueleader.•Foreachextracttherearetwotasks.ForTaskOne,
•Youwillhearaprogramaboutbusiness.•Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.•
•Youwillhearaprogramaboutbusiness.•Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.•
•Youwillhearabusinesspresentationabout3simplesellingtactics.•Asyoulisten,forquestions1-12,completethenotes
LinuxandMicrosoftareTEMs’(telecommunicationsequipmentmanufacturers)
PROBLEMSFACINGPOTENTIALEXPORTERS1Inordertobesuccessful,afirmmustclearly______,objectivesandpotentialproble
•Yourcompanyneedstopromotepublicityinwaysotherthanadvertisements.Yourmanagerfeelsthatthecompanycangainreputat
随机试题
在用分层法计算多层框架内力时,中间层某柱的柱端弯矩
每个股东以其所认缴的出资额对公司承担有限责任,公司以其全部资产对公司的债务承担责任的经济组织是()
关于CT图像伪影的叙述,错误的是
当外国向我国申请司法协助的时候,我国法院在下列哪些情况下不予执行?()
后张法预应力张拉后,孔道( )灌浆。
工业增加值是工业总产值与中间消耗的差额,是衡量国民经济的重要统计指标之一。()
_________是前一和弦中的和弦音以延长或者重复的方式延留至后一和弦内所形成的强外音。
袁世凯得以复辟帝制不是因为()
算缗告缗
设f(x)在区间[-π,π]上连续且满足f(x+π)=-f(x),则f(x)的傅里叶系数a2n=________
最新回复
(
0
)