首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tel
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tel
admin
2016-09-14
72
问题
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tells us that making sound choices is even more difficult than we think. To learn how to make better decisions, we first need to become aware of the pitfalls(陷阱)we typically encounter.
Iyengar reveals, for example, that having many options to choose from does not lead to better outcomes, despite popular assumptions to the contrary. For instance, she found that consumers were far more likely to buy jam when given fewer flavor choices, not more. " We frequently pay a mental and emotional tax for freedom of choice, " she writes. To become better choosers, Iyengar proposes that when confronted with an abundance of options, people should focus first on the easiest elements of the decision and work up to the more complex parts.
She illustrates this point using one study in which Audi buyers had to choose among 144 total car features. One group started with the features that required fewer options, such as whether they wanted leather or upholstered interiors, and worked up to features with many options, such as choosing among 56 colors for the car’s interior and exterior. The other group started with the hardest choices and moved toward the easier ones. In the end, those in the group that went from the hardest to easiest spent an average of 1, 500 euros more on their cars than the other group and reported they were less happy with their decisions.
Iyengar also explains that we often make decisions not based on our tastes but on how we think our decisions will be perceived. In 2000, a team of psychologists at the Massachusetts Institute of Technology and Columbia University showed that people receiving a free sample of beer chose against their tastes to avoid looking like copycats to their peers. Individuals who picked their beers in private, however, chose what they enjoyed and said they were happy with their decisions. Iyengar points out that the people who chose against their tastes were often unconscious of what motivated their decisions. Thus, she proposes that one way to avoid strong and sometimes silent influences is to try to become more aware of them in the first place.
Ultimately, Iyengar wants us to recognize that our decisions—both the mundane(普通的)and momentous— are influenced by many factors and that the more we recognize those factors, the more satisfied we will be.
Compared with the other group, those Audi buyers who started from the hardest choices to the easiest ones______.
选项
A、spent less money and were happier
B、spent less money and were less happy
C、spent more money and were happier
D、spent more money and were less happy
答案
D
解析
细节题。第三段最后一句提到,与选择先从易到难的小组相比,这些选择从难到易小组的成员平均每人多花费1 500欧元购车,并表明对自己的决定并不是很满意,由此可知[D]为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/r8PK777K
0
专业英语四级
相关试题推荐
WhichofthefollowingisNOTtrueabouttheyearlytractorpullinChapelHill,Tennessee?
WhichofthefollowingisNOTthecharacteristicofhigh-incomechildren?
Itisbasedontechnologythatalreadyexists-—it’snotapieintheskyprediction.Theunderlinedpartmeans______.
Accordingtothepassage,whatproblemdoestherecentresearchfind?
WhichofthefollowingcitieshastheoldestChinatowninNorthAmerica?
Whenstudentsarechoosingdifferentclubs,theyaretoldthatitisbettertobeamemberofagroupthantobetheleaderofa
AliensForalongtime,alienshaveoftenbeeninthenews./Theyhavealwaysbeensurroundedbymystery/andinterestof
Howdidthewomangettotheofficethismorning?
Whoannouncedthemeasureafterfightingbrokeout?
Digitaltextbooksare【D1】______thewaymanystudentslearn.AlltheFairfaxCountyPublicSchoolshavebegunusing【D2】______co
随机试题
不属于细菌基本结构的是
关于慢性肺源性心脏病主要并发症下列错误的是()
某涂料厂系增值税一般纳税人,2005年8月份发生下列经济业务:1.购进化工原料一批,取得增值税专用发票,价款100000元,增值税税额17000元;化工原料已验收入库并部分已投入使用。在购货过程中支付运输费用2400元,其中,运费1950元,建设基
《基金法》规定,基金财产可以用于买卖其他基金份额。()
某工业企业为增值税小规模纳税人,2012年10月9日购人材料—批,取得的增值税专用发票上注明的价款为10000元,增值税税额为1700元。材料入库前的挑选整理费为100元,材料已验收入库。则该企业取得的该材料的人账价值应为()元。
甲股份有限公司(下称甲公司)是一家在上海证券交易所上市的公司,股本总额为8亿元,最近一期期末经审计的净资产为6亿元。2021年3月5日,甲公司董事会对下列融资方案进行了讨论。(1)优先股发行方案。该方案主要内容为:①公开发行优先股3亿股
员工满意度调查应围绕()等方面进行全面评估。
一个人在用餐之后是昏昏欲睡还是精神饱满与所吃食物中的蛋白有关。多数蛋白中都含一种叫酪氨酸的氨基酸,它进入大脑,促使多巴胺和新肾上腺素的形成,从而使人易兴奋。禽类和鱼类含酪氨酸最多。不过并非所有含酪氨酸的食品都能使大脑兴奋。猪肉中含酪氨酸,但脂肪妨碍了它的吸
人民群众是由个人组成的,因此社会上每个人都是历史的创造者。()
常举
最新回复
(
0
)