首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re
admin
2013-10-08
38
问题
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re on supermarket shelves, of course, but also in business plans for network company start-ups and in the names of sports complexes. Brands are infiltrating(渗透)people’s everyday lives—by sticking their logos on clothes, in concert programs, on subway station walls, even in elementary school classrooms.
We live in an age in which CBS newscasters wear Nike jackets on the air, in which Burger King and McDonald’s open kiosks(售货亭)in elementary school lunchrooms. But as brands reach(and then overreach)into every aspect of our lives, the companies behind them invite more questions, deeper scrutiny—and an inevitable backlash by consumers.
"Our intellectual lives and our public spaces are being taken over by marketing—and that has real implications for citizenship," says author and activist Naomi Klien. "It’s important for any healthy culture to have public space—a place where people are treated as citizens instead of as consumers. We’ve completely lost that space. "
Since the mid-1980s, as more and more companies have shifted from being about products to being about ideas, Starbucks isn’t selling coffee; it’s selling community! Those companies have poured more and more resources into marketing campaigns.
To pay for those campaigns, those same companies figured out ways to cut costs elsewhere, for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no obligation to provide any benefit(such as health insurance)or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporary—even though these jobs are usually held by adults who are trying to support families.
The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with private companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas.
According to the third paragraph, what has real implications for citizenship?
选项
A、Public spaces.
B、Marketing.
C、Citizenship.
D、Healthy culture.
答案
B
解析
事实细节题。定位句指出,我们的智力生活和公共空间正在被营销活动所占据,然后使用了代词that指出“那对于市民来说是真正的影响”,由此得出that指代前文提到的marketing,因此答案为B)“市场营销”。
转载请注明原文地址:https://kaotiyun.com/show/rD27777K
0
大学英语六级
相关试题推荐
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,evenuseful.Didyouknowthattheaveragestudenth
A、Lessthan6months.B、2months.C、6monthsormore.D、1month.D对话中男士问女士Areyougivinghima-month-in-advancenoticetomove?,
A、Collapseanddelirium.B、Indigestionanddepression.C、Liabilitytoloseone’stemper.D、Complicationsandillness.D
A、Itchangesthebody’smetabolismthroughrapidweightgain.B、Ittricksthebodyintorespondingasifitwereinadifferent
Itwouldbeinterestingtodiscoverhowmanyyoungpeoplegotouniversitywithoutanyclearideaofwhattheyaregoingtodoa
A、Tocombatcompetitionandraiseproductivity.B、Toprovidethemwithmorejobopportunities.C、Tohelpthemmaintaintheirliv
SuggestionsforImprovingReadingSpeedImprovementofReadingRateItissafetosaythatalmostanyonecandoublehisorh
SuggestionsforImprovingReadingSpeedImprovementofReadingRateItissafetosaythatalmostanyonecandoublehisorh
Thispassagefocusesontheimpactofculturaldifferencesonteamworkandpartnership.Thefailureofdevelopingacceptable__
A、Hetriestogoouttoeateverynight.B、Hespendsaround$400amonth.C、Hedoesn’tknowhowtocookverywell.D、Heprefers
随机试题
简析方苞《狱中杂记》的主题和写作特点。
皮质醇综合征的发病情况,正确者为
A.阳和汤B.桃红四物汤C.四妙勇安汤D.八珍汤合左归丸E.十全大补汤治疗动脉硬化性闭塞症寒凝血脉证应首选
《中华人民共和国城市房地产管理法》规定,()应当定期确定并公布。
平行承发包模式的特点是()。
按《建筑地基基础设计规范》(GB50007—2002),地基土工程特性指标的代表值取值规定中不正确的是()。
汪某毕业于某大学,自从参加工作以来一直担任办公室文秘,恪守职责,兢兢业业,深受公司领导和同事们的好评。由于单位会计部门人手奇缺,公司领导要求汪某担任财务部门的出纳工作。领导认为,虽然汪某没有取得会计从业资格证书,但出纳并不属于会计岗位,汪某工作能力强,很快
当净现值为零时,则可说明()。(中山大学2013真题)
有三个盒子,第一个盒子有4个红球1个黑球,第二个盒子有3个红球2个黑球,第三个盒子有2个红球3个黑球,如果任取一个盒子,从中任取3个球,以X表示红球个数.(1)写出X的分布律;(2)求所取到的红球数不少于2个的概率.
Mostchildrenwithhealthyappetitesarereadytoeatalmostanythingthatisofferedthemandachildrarelydislikesfood【C1】_
最新回复
(
0
)