首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A.It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — t
A.It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — t
admin
2012-01-23
50
问题
A.It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — the only studio boss to suggest public that Hollywood can no longer count on a cash cow that has yielded billions in profits. DVD sales slid 6.3% last year. While the economy is likely a factor, it’s also clear that audiences are bypassing DVDs because they have a range of other options, from watching movies and TV shows online to playing video games. As such, Hollywood executives face a conundrum familiar to many CEOs. They have to prop up a product that is losing momentum, buying time while they rethink their entire business model.
B.Next-generation Blue-ray discs will give the DVD a lift, but studio bosses still are scrambling to shore up sales. lger may believe the DVD’s best days are behind it, but he too is trying to goose disc sales. He has been pushing the studio to make more Disney-branded films. Not only are parents more likely to buy Disney DVDs than other movies, but Disney-branded films can be marketed through the company’s theme parks, TV channels, and stores. "The Disney brand," lger says, "gives us an advantage. "
C.As DVD sales decline, studios are looking for ways to cut costs so they can make more money on each disc. A primary target: the so-called backend deals that give stars and directors a piece of a film’s revenues. Increasingly, executives are insisting that a film must break even before the studio will share proceeds. Sony Pictures Entertainment is forging such deals, "we can no longer afford to give away money when we can’t be sure what the DVD sales are going to be", says studio chief Michael Lynton.
D.Right now, most studios are taking baby steps. Rather than waiting weeks between the release of the DVD and the online and cable versions of a movie, Warner Bros. and others are releasing a select few simultaneously. The aim is to entice teens and others who aren’t buying DVDs. There also are moves afoot to let TV viewers download movies after they have opened in theaters but before they go on sale as DVDS. The idea, says Fox Filmed Entertainment CoChairman James Gianapulos, is to charge a premium — some in the industry have said as much as $ 40 — for an early viewing of a high-definition flick.
E.Paramount arguably has gone the furthest: It’s premiering movies on the Web. Last year it streamed the comedy Jackass 2.5 on Blockbuster’s site for free. The 64-minute film attracted 15 million viewers. It generated word of mouth, says Paramount, helping the studio sell the movie through a variety of sites. "You can use the Internet to launch a film like you use a movie theater, "says the studio’s digital czar, Thomas Lesinski ,who plans to produce more low-budget flicks for the Web.
Taking advantages of website would probably promote DVD sales.
选项
答案
E
解析
与该段内容相匹配的选项句有两个,即第3句和第7句。第3句指出“为改变DVD销售所面临的尴尬局面,求助于网络对电影公司来讲不失为一个有效的方法。”这与该段的第二至四句表达的意思相符,故该句为正确选项。第7句指出“充分利用网络极有可能促进DVD的销售。”这正与该段第三句所讲内容相符,故为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/rE7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
WhattypeofbusinessisViaAmor?
Whattypeofservicedoesthecompanymostlikelyprovide?
WhattypeofbusinessisFindersBuyers?
Whattypeoffacilitywasrecentlybuilt?
Answer回答
Askingquestions征询
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•YouareworkingforaPCcompanyasasalesmanager.You’vebeenaskedtoinvestigatethesalesinthreedivisions(A,BandC)
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
甲某在公共汽车上捡到乙某丢失的提包,内有4万元现金,另有存折、汇票等重要物品,乙某在本市日报上刊登的招领广告,称将重奖捡到其提包并归还者,甲某见报后,与乙某联系,要求乙某支付2万元才交还提包,乙某嫌甲某要价太高,只同意支付1000元,甲某因此拒不交出提包。
[*]
"Tomorrowwe’llseetheGoldenGateBridge."saidPeter."I’veneverseenagoldenbridgebefore."Peter’sfathersmiled,butsa
国际放射学界公认:当照片上的半影模糊值<0.2mm时,人眼观察影像毫无模糊感,当半影模糊值>0.2mm时,开始有模糊感,故0.2mm是模糊阈值。已知某焦点大小为0.6,则其允许的最大放大倍数为
下列药物中可诱发支气管哮喘的是
药品批发企业按规定建立的药品销售记录应
下列关于职能制组织形式的说法正确的有()。
设计方案评价方法中的多指标对比法的优点是()。
主体认识活动包含选择、建构等成分,这里的选择和建构是指()
讨论下列函数的连续性,并画出函数的图形:
最新回复
(
0
)