首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
admin
2022-08-06
90
问题
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importance and perhaps to decide the race. Something else has happened. Britain’s first television debate, on April 15th, was followed by a ten-point swing to the Liberal Democrats. The debate and its aftermath dominated political news for several days and have transformed the race. It is a triumph for old media.
There were signs even before the debate that new media were not living up to expectations. A survey carried out during the first week in April by the National Endowment for Science, Technology and the Arts (NESTA) found that 79% of Britons could not recall seeing any online electioneering—not even an e-mail. The organization concluded that politicians were failing to take advantage of new media’s huge potential to engage with voters. Perhaps. Or perhaps this is to confuse novelty with importance. For several reasons, traditional media are rather good at delivering political messages.
The first television debate, on ITV, was watched by 9.4m Britons. That works out to 37% of the prime-time audience—better than the share of Americans who watched the first round between John McCain and Barack Obama in 2008. Television is the only technology that can reach so many people in a single day. But
others
are not far behind. Although their circulation has declined, newspapers still reach large audiences. The Sun, which supports the Conservatives, is read by 8m people each day. By comparison, much-touted social media like Twitter are so niche as to be almost invisible.
And old media take up a big proportion of people’s leisure time. Each televised debate lasts for 90 minutes. The average reader spends 40 minutes with his daily newspaper and an hour with the Saturday and Sunday papers. It takes just seconds to read an e-mail or a politician’s tweet. One must make some heroic assumptions about the appeal of digital media to think they influence people as much as traditional outlets.
Unlike the internet, newspapers and television tilt towards the old, with fully 47% of the audience for the first debate being aged 55 or older. Advertisers are less keen to reach the old than the young, which is one reason newspapers are losing money. But an aged audience is precisely what politicians want. The old are much more likely to vote than the young. Of course, the television debates have been circulated through tweets and e-mails, just as they have been dissected by newspapers. New media are handy for firing up committed supporters, too. But when it comes to reaching the voters who matter, the old technologies are still the best.
We know from the text that old media are favored by politicians in that
选项
A、they cost less money.
B、the politicians themselves are old.
C、they are the finest.
D、they can help to win the aged voters.
答案
D
解析
根据选项定位到最后一段。该段先分析旧媒体的受众群老年人占多数,而他们比年轻人更热衷于投票,政治家们需要的就是这样的群体。故D为答案。A、B项文中均未提及;C项与文章末句中的the old technologies are still the best近似,但说得太笼统,未说明旧媒体具体好在哪里。
转载请注明原文地址:https://kaotiyun.com/show/rFmZ777K
0
考研英语一
相关试题推荐
Lawyersarelessthan1%ofAmericanadults,【C1】______theyarewell-representedingovernment.Boththepresidentandthevice-p
Parentsandstudentsarenowrelyinglessontakingoutloansandmoreongrants,scholarshipsandtheirownincomeandsavings,
Parentsandstudentsarenowrelyinglessontakingoutloansandmoreongrants,scholarshipsandtheirownincomeandsavings,
Themoreparentstalktotheirchildren,thefasterthosechildren’svocabulariesgrowandthebettertheirintelligencedevelop
Whatdoesthehamburgersayaboutourmodernfoodeconomy?Alot,actually.OverthepastseveralyearsWaldoJaquithintendedt
Whatdoesthehamburgersayaboutourmodernfoodeconomy?Alot,actually.OverthepastseveralyearsWaldoJaquithintendedt
Insomniacs(someonewhocannotsleepeasily)don’tjustsufferatnight.Duringtheday,theyoftenfeelsleepy,havetroubleconc
Insomniacs(someonewhocannotsleepeasily)don’tjustsufferatnight.Duringtheday,theyoftenfeelsleepy,havetroubleconc
Insomniacs(someonewhocannotsleepeasily)don’tjustsufferatnight.Duringtheday,theyoftenfeelsleepy,havetroubleconc
随机试题
组织规模一定,管理幅度越大,管理层次越()
确定肾功能障碍最敏感的实验室指标是
某年冬季,有一42岁男子,因发热,头痛、腰痛3天,体温在40~40.6℃之间,急诊来院就诊。检查发现:血压70/40mmHg,脉搏110次/分,面部潮红,眼球结膜充血水肿,软腭有网状充血并有出血点,腋下及胸前见散在出血点,心肺未见异常,双肾区叩击痛阳性。
某建设单位拟向银行贷款订购设备,有两家银行可供选择,甲银行年利率为12%,计息期一年,乙银行年利率12%,计息期半年,按复利计算,因此,建设单位的结论是()。
在期货交易发达的国家,被人们视为权威价格,并成为现货交易行为重要参考依据和国际贸易者研究世界市场行情依据的是()。
混合资本债券到期前,如果发行人核心资本充足率低于5%,发行人可以延期支付利息。( )
1.02,4.12,8.6,15.24,()
最高人民检察院对()负责。
对我国社会主要矛盾作出规范性表述的文件是()
W:IdohopePeterdowellinhisstudiesthissemester.M:______
最新回复
(
0
)