首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
admin
2017-04-13
69
问题
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complexity, often called "feature creep," costs consumers time, but it also costs businesses money. Product returns in the U.S. cost a hundred billion dollars a year, and a recent study by Elke den Ouden, of Philips Electronics, found that at least half of returned products have nothing wrong with them. Consumers just couldn’t figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppable?
In part, feature creep is the product of the so-called internal-audience problem: the people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily what’s best for consumers. The engineers tend not to notice when more options make a product less usable. And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers.
You might think, then, that companies could avoid feature creep by just paying attention to what customers really want. But that’s where the trouble begins, because although consumers find overloaded gadgets unmanageable, they also find them attractive. It turns out that when we look at a new product in a store we tend to think that the more features there are, the better. It’s only once we get the product home and try to use it that we realize the virtues of simplicity.
It seems odd that we don’t anticipate feature fatigue and thus avoid it. But, as numerous studies have shown, people are not, in general, good at predicting what will make them happy in the future. As a result, we will pay more for more features because we systematically overestimate how often we’ll use them. We also overestimate our ability to figure out how a complicated product works.
The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies. A product that doesn’t have enough features may fail to catch our eye in the store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMW’s original iDrive system did.
In the first paragraph, the author mainly discusses
选项
A、the benefits brought by the advanced technology.
B、the recent study conducted by Elke den Ouden.
C、the loss incurred by the feature creep of technology.
D、many problems of usability known by the consumers.
答案
C
解析
主旨大意题,考查段落大意。根据题干定位到第一段。其中讲到随着科技的进步,产品的功能蔓延导致许多问题,故C项与之相符。
转载请注明原文地址:https://kaotiyun.com/show/rIbZ777K
0
考研英语一
相关试题推荐
Manythingsmakepeoplethinkartistsareweird.Buttheweirdestmaybethis:artists’onlyjobistoexploreemotions,andyet
Americansdon’tliketolosewars.Ofcourse,alotdependsonhowyoudefinejustwhatawaris.Thereareshootingwars—theki
Intheearly1960sWiltChamberlainwasoneofonlythreeplayersintheNationalBasketballAssociation(NBA)listedatoverseve
Climatechangeisthegreatestchallengefacinghumanity:drasticreductionofcarbonemissionsisvitalifwearetoavoidaca
[A]Analyzingyourowntaste[B]Beingcautiouswhenexperimenting[C]Findingamodeltofollow[D]Gettingthefinallookabsolute
Sevenyearsago,whenIwasvisitingGermany,Imetwithanofficialwhoexplainedtomethatthecountryhadaperfectsolution
Somedayastrangerwillreadyoure-mailwithoutyourpermissionorscantheWebsiteyou’vevisited.Orperhapssomeonewillcas
TheU.S.SecretService,whichstudies"targetedviolence",providesinsightontheurgencyoftheneedinits2002"SafeSchool
It’snosecretthatthejobofapoliticalpollsterisgettingharderandhardereveryelectioncycle.Peoplearecuttingthela
Forgetmilkydrinks,hotwaterbottlesorcurlingupwithagoodbook.Therealsecrettoagoodnight’ssleepmaybewhereyou
随机试题
下列有关对法律法规考虑的说法正确的有()。
下列作家属于女性的有()
老年人容易出现的排泄问题不包括
某一类高层商住楼地上30层、地下2层,总建筑面积85694.81m2。地下l层至地上4层为商场,建筑面积37275.01m2,地上4层以上为普通住宅,地下2层为汽车库。该商住楼内的防烟楼梯间及其前室、消防电梯间前室和合用前室,靠外墙布置具备自
下列各句中没有语病的一项是:
超级火山爆发强度将超过人类历史上任何一次火山喷发。研究人员相信,当岩浆升到地壳中后又无法突破时,就有可能爆发超级火山。压力下产生这种结果,可能意味着当岩浆最终爆发冲出时,某广阔区域内的某一点将被完全毁灭。世界末日论认为,这种事件将喷发出数百万吨重的残骸。并
CollegesintheUShaveaddedanewsubject,"greenchemistry",totheircurriculum(课程)today."Greenchemistry【C1】______howw
ItwasaverygoodyearfortheGlobal500,new-comersandold-comersalike.Butcanitlast?ThinkofFORTUNE’sGlobal50
Ispenttheusuallongafternoonatworkdoinglittlebutorderingtests,farmorethanIthoughtanypatientneeded,butthat’s
Forthispart,youareallowed30minutestowriteanessaycommentingontheremark"AreWesternFestivalsUnderminingChinese
最新回复
(
0
)