2. 外语
  3. Public image【C1】______to how a company is viewed by its customers, suppliers, and stock- holders, by the financial community, by

Public image【C1】______to how a company is viewed by its customers, suppliers, and stock- holders, by the financial community, by

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问题    Public image【C1】______to how a company is viewed by its customers, suppliers, and stock- holders, by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a【C2】______extent, just as the product, price, place, and promotional efforts【C3】______
   A firm’s public image【C4】______a vital role in the attractiveness of the firm and its products to employees, customers,【C5】______to such outsiders as stockholders, suppliers, creditors(债权人), government officials, as well as【C6】______special groups. With some things it is impossible to【C7】______all the diverse publics: for example, a new highly automated plant may meet the【C8】______.
   Of creditors and stockholders, but【C9】______will. undoubtedly find resistance from employees who see their【C10】______threatened. On the other hand, high-quality products and service standards should bring almost complete approval,【C11】______low quality products and false claims would be widely【C12】______
   A firm’s public image, if it is good, should be【C13】______and protected. It is a valuable as set【C14】______usually is built up over along and satisfying relationship of a firm with its publics. If a firm has【C15】______a quality image, this is not easily countered or imitated by competitors.【C16】______an image may enable a firm to charge higher prices, to woo(争取)the best distributors and dealers, to attract the best employees, to【C17】______the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry【C18】______such a good reputation and public image.
   A number of factors【C19】______the public image of a corporation. They include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices【C20】______competitors, customer service, the kind of advertising and the media and pro- grams used, and the use of public relations and publicity.
【C1】
选项 A、refers
B、confers
C、infers
D、defers
答案A
解析 此题属于近形词辨析题。refer 与to 连用，意为“提到，说起”，根据句子意思，公众形象指的是一家公司如何被公众看待，因此，选项[A]refers 正确。选项[B]confer (to)意为“授予”；选项[C]infer 常与from 连用，意为“推理，推断”；选项[D]defer 意为“拖延”。
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