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  3. One of the strangest things about dispute over advertising is that the greater the fuss the much of a mystery the industry itsel

One of the strangest things about dispute over advertising is that the greater the fuss the much of a mystery the industry itsel

admin2011-01-08  99
问题     One of the strangest things about dispute over advertising is that the greater the fuss the much of a mystery the industry itself seems to become. Advertising is a passionate area. It seems to affect those who attack it and those who defend it in remarkable similar ways. Before long both are exhibiting the same compulsive urge to overstate their case to that it is difficult to believe that the critics and the defenders of advertising are even arguing for the same thing. But just as it seemed sensible for us to regard advertising without go to either extreme, so it also seemed logical to try and find as cold-bloodedly as if we could, what advertising in the Britain of the sixties really was.
    We knew that they consumed around $950 million a year, or roughly 2 percent of the national income. We knew that it employed something over 200,000 individuals, the majority of which were paid salaries considerably above the national average. And we knew that it was supposedly run in accordance certain rather vague and often complex rules and professional orders.
    Therefore once we tried finding out exactly what all this money went on, what these highly paid individuals did for it (and with it), and how the rules and orders influenced them, a curious thing happened. This strange animal called advertising, so disliked by its supporters and so beloved by its defenders, began to disappear. In its place were advertising men and advertising agencies—all working in different ways and to different rules and all showed quite startling differences of competence, taste and effectiveness.
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答案as if→去掉if
解析 语义错误。这里使用了as+adj.+as这一结构，we could后省略了前面提到的动词try和find，表示“尽可能冷静地处理”之意。as if意为“好像，似乎”，用在此处不合适。
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