首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
admin
2010-03-19
69
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers;
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
The best title for the passage would be ______.
选项
A、Apple’s Efforts to Stay Ahead of IBM
B、Apple’s New Computer Technology
C、Apple’s New Personal Computers
D、Apple’s Research Activities
答案
A
解析
主旨推断题。本文以苹果公司和IBM公司之间的竞争为例,主要介绍了苹果公司的竞争策略。而选项A中的Efforts一词表达了这一主题。
转载请注明原文地址:https://kaotiyun.com/show/ra9K777K
0
专业英语四级
相关试题推荐
WhathappenedtotheLondonundergroundrailwayaboutthreedecadesago?
Brazil’senergyministersaysthecountryisonthevergeofanenergycrisisthat_________.
Thepolicehasdecidedtoholdafull______tofindoutthecauseofthebigfire.
Booknow. CallHiltonReservationsWorldwide,toll-freefromyourcountry BeijingandShanghai,China—108006508091,Hong
WhendidVietnam’sprimeministerannouncehisplan?
NowthatourfriendNickhaspassedsomanyexaminationsandspeaksEnglishlikeanativehefeelsmoreatlibertytocriticise
Thetourists_______throughthefog,tryingtoreadwhatwasengravedonthegravestoneShakespearehadChoosenforhimself.
Sincewearesocialbeings,thequalityofourlivesdependsinlargemeasureonourinterpersonalrelationships.Onestrengtho
Itisnaturalforyoungpeopletobecriticaloftheirparentsattimesandtoblamethemformostofthemisunderstandingsbetw
Americawillneveragainhaveasanationthespiritofadventureasit______beforetheWestwassettled.
随机试题
胁痛肝络失养证,治疗首选()
施工企业购买材料设备后交付承运人运输,未按约定给付承运费用时,承运人有权扣留足以清偿其所欠运费的货物,承运人行使的是()。
山河公司对投资性房地产采用公允价值模式进行后续计量。2014年7月1日山河公司以银行存款215万元购入一幢办公楼并于当日对外出租。2014年12月31日,该投资性房地产的公允价值为208万元。2015年4月30日山河公司将此项投资性房地产出售,售价为250
材料一我国是世界上最大的服装生产和出口国,每年服装出口总额约占全球服装出口贸易总额的四分之一。但许多拥有一流设备和工艺的企业热衷于为国外品牌做贴牌生产,很少培育出自己的品牌,自有品牌的占有率不超过10%。大部分企业只能靠接单、缝制和加工,得到很少的加工
合理的教学目标是保证教学活动顺利进行的必要条件,是因为()。
防御型公共关系,指组织与外部环境发生协调困难,与公众的关系出现摩擦苗头时,通过及时调整组织结构、产品、方针政策或经营方式等,以适应环境变动和公众要求而开展的关系活动。下列属于防御型公共关系的是:
求幂级数的收敛域,并求其和函数.
familycinemadoctorhospitalfriendpartyAmericanworkbusyfreeTheprisonerwishedtobe___
Sincehisretirement,PeterSmith,whowas______ateacher,haswrittenfournovels.(2013年厦门大学考博试题)
Howmenfirstlearnttoinventwordsisunknown;inotherwords,theoriginoflanguageisamystery.Allwereallyknowisthat
最新回复
(
0
)