首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the t
In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the t
admin
2009-01-17
69
问题
In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A. WHAT IS IMPORTANT WHEN...?
DEVELOPING AN ADVERTISING PROGRAM
—COST
—EFFECTIVENESS
B. WHAT IS IMPORTANT WHEN...?
DEVELOPING A PROMOTION PROGRAM FOR A NEW PRODUCT
—TARGET AUDIENCE
—BUDGET
C. WHAT IS IMPORTANT WHEN...?
CHOOSING A BUSINESS PATNER
—POPULARITY
—CAPITAL
选项
答案
Interlocutor: —I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare Jot this and you can make notes if you wish while you prepare. After you have finished your talk, your partner twill ask you a question. —All right ? Here are your topics. [Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes] Interlocutor: —Choose one of the topics to talk about. You can make notes. [1 minute’s preparation time. Both candidates prepare their talks at the same time, separately.] Interlocutor: —All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when developing an advertising program? [Candidate Two talks] To develop an advertising program involves many aspects. Cost for advertisement should be taken into consideration. As for our company, TV is an excellent medium. Commercial television is an effective medium for advertising. Another factor which is of the same importance is effectiveness. Many media are available now, such as TV, radio, newspapers and magazines. After a careful comparison, we can come to a natural conclusion, that is, more money should be put into commercial television which is the most effective method to arouse customers’ interest to purchase our products after their familiarity with our products. All in all, cost and effectiveness are the major factors when developing an advertising program. Interlocutor: —Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk. [Candidate One asks question.] How many ways do you have to control costs of advertisement? Candidate Two: It can be controlled by two ways. The first way is to choose the most economically-efficient media, such as TV slots or newspapers. The second way is to ensure that the quantity of advertisement is appropriate, with no space for waste. Interlocutor: —Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when developing a promotion program for a product? [Candidate One talks] To develop a promotion program for a product involves many aspects. Each of them requires planning. Firstly, the target audience of the program must be identified, because different types of audiences simply applies to different ways of promotion. As for the product itself, characteristics as well as the brand image should be considered. Secondly, a specific communication objective must be established. This helps to find effective ways to arouse customers’ awareness of the new product. Also, here comes to the question of budget, which should be taken into fully consideration as well. We should make sure that the expenditure of the program is within our advertising budget. Interlocutor: —Thank you. Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk. [Candidate Two asks question.] Do you support that advertisement is the best way in promoting sales? Candidate One; It cannot be denied that advertisement is a very effective way of sales promotion, but I don’t think it is the only way to do this. Cutting prices, for example, sometimes generates the same results as advertisement does. And that’s a more direct way, and that is money-saving. Interlocutor: —Thank you [Materials are collected.]
解析
转载请注明原文地址:https://kaotiyun.com/show/rd7d777K
本试题收录于:
BEC中级口语题库BEC商务英语分类
0
BEC中级口语
BEC商务英语
相关试题推荐
HowtoapproachListeningTestPartOne•InthispartoftheListeningTestyoulistentoamonologue,e.g.apresentation.•B
•Youwillhearareportinbriefabouttheloweringoftheinterestrates.•Asyoulisten,forquestions1-12,completetheno
TaskOne-Whatmistakedidtheymake?•Forquestions13-17,matchtheextractswiththemistakethateachpersonsaystheymad
TaskOne-Whatmistakedidtheymake?•Forquestions13-17,matchtheextractswiththemistakethateachpersonsaystheymad
TaskOne-Whatmistakedidtheymake?•Forquestions13-17,matchtheextractswiththemistakethateachpersonsaystheymad
•Youwillhearadialogueaboutgoldprice.•Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.
TASKONE—JOB•Forquestions13—17,matchtheextractswiththecorrespondingjob,listedA—H.•Foreachextract,choosethejob
TaskOne-Intentioninvisitingthefair•Forquestions13-17,matchtheextractswiththeintentions,listedA-H.•Foreach
TaskOne-Intentioninvisitingthefair•Forquestions13-17,matchtheextractswiththeintentions,listedA-H.•Foreach
•YouwillheararadiopresenterinterviewingabusinessmancalledJimO’Brien.•Foreachquestion23-30,markoneletter(A,
随机试题
A.cGMP依赖的蛋白激酶B.酪氨酸蛋白激酶C.cAMP依赖的蛋白激酶D.Ca2+磷脂依赖的蛋白激酶蛋白激酶C是
A.胆总管扩张呈囊状、柱状或纺锤状B.局限于肝内胆管的多发囊状扩张(Caroli病)C.胆总管十二指肠壁内段囊状膨出D.胆总管单发憩室样扩张E.多发性胆管囊肿,位于肝内外或肝外胆总管囊性扩张症Ⅱ型是指
用于解救甲氨蝶呤引起的巨幼细胞贫血的是
A.中国药典B.企业标准C.药品注册标准D.行业标准E.炮制规范由国家食品药品监督管理局批准给申请人的特定药品标准是()。
某公司经营规模迅速扩张,但由于人员储备不足,造成很多重要岗位无人填补,这说明该公司的()工作没有做好。
广播电视具有怎样的特点和功能?
根据是否具有统一法典形式,可以把宪法分为()。(2012年真题)
下列语句中错误的是()。
为“运动员”表增加一个字段“得分”的SQL语句是
Itcanbetemptingtomakeahastydecisionwhenakilleropportunitycomesalongorthethoughtofspendinganotherdayonthe
最新回复
(
0
)