首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various s
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various s
admin
2019-12-23
90
问题
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various spokespersons took the opportunity to
hammer home
the importance of managing reputation. Reputation is so important these days, they said, that we live in nothing less than a "reputation economy".
The launch of the British corporate-reputation survey was only one of a number of similar launches around the world; and a rapidly growing number of niche businesses, such as Reputation Defender, give people advice on managing their online reputations. For example, they offer tips on how to push positive items up the Google ranking and
neutralize
negative ones.
A fast growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market. In 2011, controversy around the Taco Bell restaurant chain arose when public accusations were made that their "seasoned beef product was made up of only 35% real beef. A class action lawsuit was filed by the law firm Beasley Allen against Taco Bell. The suit was voluntarily withdrawn with Beasley Allen citing that "From the beginning of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its ’seasoned beef product, the case could be dismissed." Taco Bell responded to the case being withdrawn by launching a reputation management campaign titled "Would it kill you to say you’re sorry?" that ran advertisements in various news outlets in print and online.
It is easy to see why so many bosses are such eager consumers of this kind of advice. The market value of companies is increasingly determined by things you cannot touch: their brands and their intellectual capital, for example, rather than their factories or fleets of trucks. The idea of "reputation economy" makes intuitive sense: Facebook is worth more than General Motors. At the same time, reputation is getting ever harder to manage. Non-Governmental Organizations can turn on a company in an instant and accuse it of racism or crimes against the environment. Customers can trash its products on Twitter. The objection to the reputation industry is that it depends on a naive view of the power of reputation: that companies with positive reputations will find it easier to attract customers and survive crises. But tobacco companies make vast profits despite their awful reputations.
The biggest problem
with the reputation industry, however, is its central idea: that the way to deal with potential threats to your reputation is to work harder at managing your reputation. The opposite is more likely: The best strategy may be to think less about managing your reputation and concentrate more on producing the best products and services you can. Many successful companies, such as Amazon, Costco, Southwest Airlines and Zappos, have been notable for their intense focus on their core businesses, not for their fancy marketing. If you do your job well, customers will say nice things about you and your products. In his autobiography, John Stuart Mill argued that the best way to attain happiness is not to make happiness your "direct end", but to fix your mind on something else. Happiness is the incidental by-product of pursuing some other worthy goal. The same can be said of reputation.
What is the main idea of the passage?
选项
A、Many companies haven’t realized the importance of reputation economy.
B、Companies with positive reputation are more likely to succeed.
C、Reputation consultancy is becoming more and more popular now.
D、Companies should focus on the core business instead of reputation.
答案
D
解析
主旨大意。本文在论证普遍观点的偏颇后提出了作者自己的看法,故作者观点与文章的主旨大意一致。
转载请注明原文地址:https://kaotiyun.com/show/rewO777K
本试题收录于:
CATTI三级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI三级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
ThissectionmeasuresyourabilitytounderstandacademicpassagesinEnglish.Therearethreepassagesinthesection.Giveyou
TheparticularsymbolicsignificanceofthecavepaintingsinsouthwesternFranceismoreexplicitlyrevealed,perhaps,byther
TheresearchersPeterUckoandAndreeRosenfeldidentifiedthreeprincipallocationsofpaintingsinthecavesofwesternEurope
ThissectionmeasuresyourabilitytounderstandacademicpassagesinEnglish.Therearethreepassagesinthesection.Giveyou
EnvironmentalScienceAccordingtotheprofessor,whatdidtheSoilErosionActdotoimprovesoilconservation?Choose2answ
ThissectionmeasuresyourabilitytounderstandacademicpassagesinEnglish.Therearethreepassagesinthesection.Giveyou
ThissectionmeasuresyourabilitytounderstandacademicpassagesinEnglish.Therearethreepassagesinthesection.Giveyou
Somepeoplebelievethatsuccessinlifecomesfromtakingrisksorchances.Othersbelievethatsuccessresultsfromcarefulpl
Whyapersonhasnofriendships______somethingthatasurveycannotadequatelyexplain.
Asurveyfoundthat64%ofAmericanswereuncomfortablewithanimalcloningand43%believedfoodfromcloneswasunsafe.
随机试题
战略主体
义齿修复前骨尖修整的最佳时间是A.拔牙后1周B.拔牙后2周C.拔牙后3周D.拔牙后1~2个月E.拔牙后1年
患者48岁,女性,自述口干多饮,易饥多汗,乏力3年,外阴瘙痒,视物不清,伴咳嗽3个月,体检:T36.5℃,P68次/分,R18次/分,BP14.3/10.4kPa(110/80mmHg),甲状腺I度肿大,未闻及杂音,手抖(±),心率68次/分,律整
下述哪项不是胎盘剥离征象
股票市场需求的决定因素中,政策因素包括()
心理学家勒温通过试验发现,工作效率最高的领导方式是()。
戏曲舞台上众多的艺术形象都有自己的一副面孔,但舞台上的人物毕竟是有限的,把生活中千姿百态的人物表现出来,是艺术的首要任务。因而人物的类型化就表现出它的必要性。在戏曲舞台上,这种类型化主要是通过脸谱来体现的。文人有文人的特性,武者有武者的性格,但同时它又概括
8086/8088CPU执行出栈操作时,栈指针SP的值( )。
MartinlerntDeutschIchheißeMartinKrauseundbinStudent.IchstudiereMusikundlerneDeutsch.MeineElternschreibenmir
A、Asingleroom.B、Adoubleroom.C、Ahoneymoonsuite.D、Aroomforfivepeople.C选项表明,本题考查房间的类型,对话中可能会提到很多种房间的类型,因此听音时要做笔记,使相关信
最新回复
(
0
)