首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving
admin
2014-09-18
24
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost re- duction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to man- agers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would at- tract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers.
The author uses the word "only" in line 33 most likely in order to
选项
A、highlight the oddity of the service improvement.
B、emphasize the relatively low value of the investment in service improvement.
C、distinguish the primary attribute of the service improvement from secondary attributes.
D、single out a certain merit of the service improvement from other merits.
E、point out the limited duration of the actual service improvement.
答案
B
解析
作者为什么在L33使用“only”?A.强调服务提高的古怪。无。B.正确。强调提高服务投资相对低的作用。惟一有用之处是可以向顾客宣扬,而对提高竞争力无效,可见作用很有限。C.区别首要特征和次要特征。无。D.“other merits”文中未提。E.“limited duration”和这段叙述无关。
转载请注明原文地址:https://kaotiyun.com/show/rgtO777K
本试题收录于:
GMAT VERBAL题库GMAT分类
0
GMAT VERBAL
GMAT
相关试题推荐
Onedayalltheempolyeesofaveryfamouscompanyreachedtheirofficeandallsawabigsignonthemaindoorwhichsaidthis:
SpeakerA:Hello.CanIbeofservicetoyou?SpeakerB:I’mjustwindowshopping.SpeakerA:Youarealwayswelcome.【D8】_____
Theamountofheatproducedbythiselectricalapparatusis______atwillbyturningasmallhandle.
Icanhardly______thedifferencebetweenthesetwowords.
IfyoulookcloselyatsomeoftheearlycopiesoftheDeclarationofIndependence,beyondtheflourishedsignatureofJohnHanc
Toomanypeoplethinkthatintelligenceisagiftofnatureandthatthereislittleanyonecandotoimprovetheirs.【T1】IQtest
Toomanypeoplethinkthatintelligenceisagiftofnatureandthatthereislittleanyonecandotoimprovetheirs.【T1】IQtest
Throughoutthepastcenturyhumanitydideverythinginitspowertocontrolnature.Wedammedearth’srivers,choppeddownthef
WhetheryouarehikingthroughthemagnificentredwoodsofNorthernCalifornia,sleepingunderthebrilliantstarsoftheTexas
Air,or______iscalledatmosphere,surroundsthewholeearth.
随机试题
下列药物中哪项不是脂肪肝的常见诱发药物
国际非专利药品名称的英文缩写是
在钻孔灌注桩钻孔过程中,护筒内的泥浆面应高出地下水位()以上。
我国的四大名著包含巨大的艺术价值和社会价值,被多次再版或翻拍成电影电视作品,其价值明显高于一般作家的作品,说明著作权资产的价值是受()影响的。
欲盖弥彰,属于心理防御机制中的()。
概念同化的典型方式是()。
老一辈无产阶级革命家谢觉哉说,“雷锋同志是平凡的,任何人都可以学到;雷锋同志是伟大的,任何人都要努力学到。”这句话说明,学习雷锋同志更加需要()。
试论正当防卫的限度。
[*]
某二叉树中度为2的结点有18个,则该二叉树中有______个叶子结点。
最新回复
(
0
)