首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of attention from the material world that its
Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of attention from the material world that its
admin
2013-11-29
69
问题
Yoga, the ancient practice of postures, breathing and meditation, is gaining a lot of attention from the material world that its serious practitioners are trying to escape.
Yoga practitioners are trying to keep themselves away from the material world.
And no wonder Americans who practice yoga are often well-educated, have higher-than-average household income and are willing to spend a bit more on so-called "green" purchases seen as benefiting the environment or society.
"It’s kind of growing out of the crunchy stage of yoga to the Starbucks stage," said Bill Harper, publisher of Yoga Journal. "From the videos and the clothes and the toe socks... people are pursuing this market with a vengeance. "
A glance through recent issues of his monthly magazine, whose readership has doubled in the past four years to 325,000, illustrates the point. There are four-color ads from the likes of Asics athletic shoes, Eileen fisher apparel and Ford Motor Co. Yoga Journal is now licensing a Russian edition and preparing to expand in other international markets.
Americans spend some $2. 95 billion a year on yoga classes, equipment, clothing, holidays, videos and more, according to a study commissioned by the magazine, fuelled in part by ageing baby boomers seeking less aggressive ways to stay fit.
Roughly 16. 5 million people were practising yoga in the United States early last year, in studios, gyms or at home, up 43 percent from 2002, the study found.
Established sellers of yoga gear such as Hugger Mugger and Gaiam have been flooded with competition in the market for yoga mats, incense, clothing and fancy accoutrements ranging from designer yoga bags to eye pillows.
Vancouver, British Columbia-based Lululemon Athletica, for one, has seen sales of its yoga apparel rise to $ 100 million since Canadian entrepreneur Chip Wilson founded the company in 1998. Customers are snapping up its trendy pants and tops to wear to class and, increasingly, to the supermarket or out to dinner.
Another expanding business, Exhale, markets itself as a "mindbodyspa", with tony locations in Los Angeles, New York and other urban areas that combine yoga classes with facials, massage and alternative treatments such as acupuncture.
Some question how all the consumption is changing a discipline with a strong spiritual foundation.
"We’ve taken this ancient tradition, science, and art of yoga out of a culture and a religion and world view and we’ve tried to transplant to the other side of the planet," said Judith Hanson Lasater, a longtime yoga instructor and author who holds a doctorate in East-West psychology. "I believe there’s not a complete match-up. "
Even so, several entrepreneurs stressed that they are, able to adhere to yoga’s healing principles while also turning a profit.
Why do baby boomers go for yoga practice?
选项
答案
Because they want to seek less aggressive ways to stay fit.
解析
转载请注明原文地址:https://kaotiyun.com/show/rhhO777K
0
考博英语
相关试题推荐
Therearepeoplewhoareespeciallyattracted【51】thenotionof"climbingtheladder"soasto【52】theirstatus,financialpositio
Theyearsbetween1870and1895broughtenormouschangestothetheaterintheUnitedStatesastheresidentcompanywasundermi
Thefascinationwithdreamshascontinuedthroughthevariousphasesofhumanhistory.Thereisreasontobelievethattheearli
Onemorning,afewyearsago,HarvardPresidentNeilRudenstineoverslept.Afteryearsofnon-stoptoilinanatmospherethatre
Foryears,doctorshavegivencancerpatientsthreemaintreatments:surgery,radiationandchemotherapy.Nowresearchersarede
IndescribingCaptainSentry’sfailuretoadvancetheauthoris______.
Attitudesofrespect,modestyandfairplaycangrowonlyoutofslowlyacquiredskillsthatparentsteachtheirchildrenoverm
ThehistoryofAfrican—Americansduringthepast4-00yearsistraditionallynarrated【1】anongoingstruggleagainst【2】andindiff
Thechildrenprefercampinginthemountains______anindooractivity.
Beforetheconstructionoftheroad,itwasprohibitivelyexpensivetotransportanyfursorfruitsacrossthemountains.
随机试题
娃哈哈公司以娃哈哈的商标权为担保,向银行贷款1000万元。这种担保属于()
对账工作的内容不包括()
分泌胰岛素的细胞是()
“备案号”栏:()。“标记唛码及备注”栏:()。
甲公司为一大型生产制造企业。甲公司2×15年发生的与资产减值相关的事项如下:(1)甲公司主要从事M产品的生产和销售。M产品生产线由专用设备A、B和辅助设备C组成。生产出M产品后,经包装车间设备D进行整体包装后对外出售。除生产M产品外,设备A、B、C无其他
我国古代园林中,被称为“不系舟”的建筑是()。
打捞的鱼类需及时保存或加工处理,防止腐败变质。()
关于职业道德的说法中,正确的是()。
表1表2分别反映了什么经济现象?结合表1、表2和材料2,说明应如何完善我国的基本经济制度?
算法的空间复杂度是指( )。
最新回复
(
0
)