2. 外语
  3. A. appeal B. assurance C. bottom D. delivery E. exerted F. few G. general H. heart I. identical J. lingering K. m

A. appeal B. assurance C. bottom D. delivery E. exerted F. few G. general H. heart I. identical J. lingering K. m

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问题     A. appeal B. assurance C. bottom D. delivery  E. exerted
    F. few    G. general   H. heart  I. identical J. lingering
    K. method L. reverse   M. some   N. short     O. struggling
    Why has the McDonald’s model proven so irresistible? Eating fast food at McDonald’s has certainly become a "sign" that, among other things, one is in tune with the contemporary lifestyle. There’s also a kind of magic or【C1】________associated with such food and their settings. However, what will be focused on here are the four alluring dimensions that lie at the【C2】________of the success of this model.
    In【C3】________, McDonald’s has succeeded because it offers consumers, workers, and managers efficiency, calculability, predictability and control.
    One important element of McDonald’s success is efficiency, or the optimum【C4】________for getting from one point to another. For consumers, McDonald’s offers the best available way to get from being hungry to being full. In a society where both parents are likely to work or where a single parent is【C5】________to raise children on her own, efficiently satisfying hunger is very attractive.
    Calculability is an emphasis on the quantitative aspects of products sold (portion size, cost) and services offered (the time it takes to get the product). In McDonaldized systems, quantity has become equivalent to quality; a lot of something, or the quick【C6】________of it, means it must be good.
    McDonald’s also offers predictability, the【C7】________that products and services will be the same over time and in all locales. The Egg McMuffin in New York will be【C8】________to those in Chicago and Los Angeles. Also those eaten next week or next year will be the same as those eaten today.
    The fourth element in McDonald’s success, control, is【C9】________over the people who enter the world of McDonald’s. Lines, limited menus, and【C10】________options all lead diners to do what management wishes them to do—eat quickly and leave.
【C7】
选项
答案B
解析 名词辨析题。分析句子结构可知，空格前是定冠词the，空格后是一个由that引导的同位语从句，因此空格处应该填入一个名词。根据句意可推断，麦当劳的模式具有可预测性，指的就是能够保证产品和服务在所有地区随着时间的推移都会保持不变。故B为答案。
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