首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
By the time the Olympics begin m Atlanta this summer, the business world will have spent more than $1 billion to link their name
By the time the Olympics begin m Atlanta this summer, the business world will have spent more than $1 billion to link their name
admin
2009-09-12
36
问题
By the time the Olympics begin m Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike, Its spokesman, says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event.
选项
答案
automobiles used on an official occasion。
解析
由official vehicles定位到第一段最后一句The Atlanta Games will boast an "official" scouring pad and timepiece,two official game shows,and three official vehicles:a family car,an import minivan and a luxury sedan.[精析] 原文在official vehicles的后面列举了它的具体内容:a family car,an import minivan and a luxury sedan,即家用轿车、进口小货车和豪华轿车,这些都是为官方准备的汽车。由此容易总结出答案。
转载请注明原文地址:https://kaotiyun.com/show/rp37777K
0
大学英语四级
相关试题推荐
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodiscourageseniormanagersfromfeatheringtheirownne
Thefinancialclimateforcharitiesisworsening,withmorethanhalfhitbytheeconomicdownturn,asurveyrevealstoday.Over
Atwork,asinlife,attractivewomengetalotofthebreaks.Studieshaveshownthattheyaremorelikelytobepromotedthan
AccordingtoascientificstudypublishedinApril,2015,birdshaveshowntheycanplanforafuturestateofmind.Hoardin
A、Theyaresoftandtenderinside.B、Theycanbecomfortablewiththemselves.C、Theydonotwantotherstobullythem.D、Theyha
Whatdoestheauthormeanbysaying"the21stcenturyequivalentofbeingcaughtnaked"(Lines3-4,Paragraph2)?Whydo
A、Theycan’timmediatelygetbackthemoneypaidfortheirmedicalcost.B、Theyhavetogothroughverycomplicatedapplication
A、Becauseshewantstokeepfit.B、Becausethesportscentreonlyoffersaerobicsclassesforwomen.C、Becausethatwastheonly
Accordingtothefirstparagraph,oneoftheconcernsrelatedtointernationalbiomedicalresearchis______.Howdoestheauth
Theword"staple"(Line1,Para.1)probablymeans"______".Whichofthefollowinggroupsistheauthormostlikelyaddressingto
随机试题
关于法律事实下列说法错误的是:()
某有限责任公司股东张某于2008年2月4日书面提出查阅公司会计账簿的要求,则下列说法中不正确的有:()
[2003年第094题]城市有大小之别.根据国务院发布《关于调整城市规模划分标准的通知=》(国发2014第51号文件),我国城市按人口规模分为三类:小城市、中等城市、大城市、特大城市和超大城市。它们的人口规模分别是以下哪项?
下列各项中,根据企业会计制度,应当建立备查账簿登记的有()。
债券和股票的不同点表现在()
金融市场按交易工具分类,可分为债权市场和()市场。
个人汽车贷款合作机构管理的风险防控措施包括()。
教会学校促进了我国教育的近代化进程。
Writealettertoyourcousin,whoisgoingtotakethecollegeentranceexaminationandfeelsstressed,givinghersomesuggest
Theresidents,______(他们所有的家园被洪水冲毁),weregivenhelpbytheRedCross.
最新回复
(
0
)