首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
By the time the Olympics begin m Atlanta this summer, the business world will have spent more than $1 billion to link their name
By the time the Olympics begin m Atlanta this summer, the business world will have spent more than $1 billion to link their name
admin
2009-09-12
35
问题
By the time the Olympics begin m Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike, Its spokesman, says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event.
选项
答案
automobiles used on an official occasion。
解析
由official vehicles定位到第一段最后一句The Atlanta Games will boast an "official" scouring pad and timepiece,two official game shows,and three official vehicles:a family car,an import minivan and a luxury sedan.[精析] 原文在official vehicles的后面列举了它的具体内容:a family car,an import minivan and a luxury sedan,即家用轿车、进口小货车和豪华轿车,这些都是为官方准备的汽车。由此容易总结出答案。
转载请注明原文地址:https://kaotiyun.com/show/rp37777K
0
大学英语四级
相关试题推荐
A、Wepaylittleattentiontoadpresentations.B、Wedon’tknowthetargetcustomerswell.C、Weexaggeratetheeffectivenessofp
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodiscourageseniormanagersfromfeatheringtheirownne
Atwork,asinlife,attractivewomengetalotofthebreaks.Studieshaveshownthattheyaremorelikelytobepromotedthan
A、Hewillgetalowersumoftheaidaward.B、Hewillhaveaheartattack.C、Hewillnotbeadmittedtothedreamschool.D、Hew
A、Sellingdirecttothepublic.B、Sellingthroughtheirownchain.C、Sellingbyonlinestores.D、Sellingthroughsmallshops.C
Electronictrash,knownase-waste,ispilingupfasterthaneverinAmericanhomesandbusinesses.Peopledonotknowwhattod
Havingspentsometimeinthecity,hehadnotrouble__________________(找到去历史博物馆的路).
ThearticledealswiththeemploymentofthefutureintheUnitedStates.Businessservicesexperiencerapidgrowthasaresult
Accordingtothetext,itisnotsurprisingthat______.Thosewhothinkeducationshouldservetheeconomyareoftheopinion
TheconflictbetweentheOlympicidealsofsportsmanshipandunityandthecommercialismandpoliticalactswhichaccompanythe
随机试题
脉象无力的是
炉甘石和硼砂功效的共同点是
护士在收集患者的健康资料过程中,不正确的做法是
从事期货经营的机构对本机构期货从业人员给予处分决定的,应当自做出处分决定之日起______个工作日内向______报告。( )
通货膨胀的存在和汇率提高都在债券的定价中体现,使( )。
设在西部地区的某生产性外商投资企业,2001年8月投产,经营期限20年,当年获利50万元。经主管税务机关批准,税收优惠政策的执行时间从2002年丌始计算。2002年亏损10万元,2003年获利20万元,2004年亏损10万元,2005年获利40万元,20
简述教育方针的基本构成及我国现阶段的教育方针。
2016年7月1日,习近平总书记在庆祝中国共产党成立95周年大会上发表重要讲话。“不忘初心、继续前进”,是习近平总书记本次讲话的主题,是一条贯穿讲话的红线。习总书记以精辟的言语,深刻阐述了在新的历史时期,要继续保持战争年代的那种奋斗精神,要保持不畏艰难、勇
结合材料,回答问题:材料1去过庙的人都知道,一进庙门,首先是弥勒佛,笑脸迎客,而在他的北面,则是黑口黑脸的韦陀。但相传在很久以前,他们并不在同一个庙里,而是分别掌管不同的庙。弥勒佛热情快乐,所以来的人非常多,但他什么都不在乎,丢三落四,
StepsinStartingaUsedBabyEquipmentBusiness1.Justlikeanyotherbusiness,youhavetoknowthemarketfirst.Thiswi
最新回复
(
0
)