首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A company’s main goal in using voice mail is to be efficient and save money.
A company’s main goal in using voice mail is to be efficient and save money.
admin
2009-06-24
58
问题
A company’s main goal in using voice mail is to be efficient and save money.
It’s a long shot, but if this revolt ever succeeds, grateful telephone users may someday erect a statue to Ed Crutchfield, the man who fired the shot heard round the world against voice mail.
Joyful employees stood and applauded last month when Crutchfield, chairman of First Union Bank in Charlotte, N.C. sent out a memo ordering the bank to "press 1 to disconnect now" from its hated voice-mail system.
"The next time I call and get an answering machine, we’re going to be minus one telephone answering machine operator", warned Crutchfield’s memo.
His memo has become a rallying point of voice-mall haters, who say the computerized phone answering systems symbolize the contempt some businesses display for their customers and that government agencies show for the taxpayers.
One reason we chafe at voice mail may be buried deep within the human psyche, according m new research conducted at Stanford University. The technology violates basic rules of human communication that have existed since the first cavemen grunted at each other, according to Clifford Nass, art assistant professor of communication at Stanford.
"When people hear a human voice, it sets off’ strong cues within their brain, and it sets up certain expectations", Nass said. "This is a very hard-wired, visceral response".
One Bay Area business is even capitalizing on our loathing of voice mail in its advertising campaign.
Take Care Health Plan, the concord-based health maintenance plan that covers 230,000 members in California, doesn’t advertise that it has the most liberal coverage or doctors with the warmest bedside manner. It advertises that its members don’t have to suffer through voice mail when they call.
"If you have a question, press 1, now. If you would like it answered, press 2, now. If you would like to be put on hold for 10 minutes, press 3, now", the ads say, lampooning their competitors’ impenetrable voice-mail systems. "If you want a membership card, please punch in Beethoven’s Fifth, now, in D minor".
Instead of using a computer, Take-Care employs 12 human operators to handle calls from its customers on its toll-free line. On an average day, they handle 1,170 inquiries.
"Voice mail erects a wall between service industries and their customers", said Mike Massaro of Goldberg Moser O’Neill, the agency that created the campaign.
The people who make voice mail say none of this is the fault of the technology. The problem, they insist, lies with users who do a shoddy job of programming their systems.
"People will love it eventually", predicts Maria DeMarco, marketing director for Pacific Bell Voice Mail.
Most of the acrimony toward voice mail could be eliminated, says DeMarco, if system users made sure callers always had an easy way to punch out of the system and talk to a live human being.
And voice-mail supporters point out that pushing buttons or talking to a recording can’t be any more irritating than listening to a busy signal or a phone ringing endlessly without being answered.
There’s one person who never gets tired of hearing that disembodied voice say, "or, press 1, for more options". That’s because Joan Kenley of Oakland loves hearing her own voice.
Kenley, a former singer who has performed with Ethel Merman, is the voice of voice mail. Northern Telecom, Pacific Bell and other major system suppliers have hired her because oscilloscope tests show her intonations retain warmth and "smile" on a computer chip. "I’m everywhere", she says. "I’m ubiquitous".
选项
A、Right
B、Wrong
答案
B
解析
根据Sandy Hale的观点,语音信箱的问题不是来自于技术,而是由于菜单设计不合理。
转载请注明原文地址:https://kaotiyun.com/show/rsHd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
WhichofthefollowingstatementswouldBowlbysupport?WhichofthefollowingisderivablefromBowlby’swork?
SolarequipmentSinceabout1800,nearthebeginningoftheIndustrialRevolution,coal,petroleum,andgashavebeenusedata
Whatdoesthephrase"turnthetablesontheirteachers"inPara.1mean?Whydoestheauthorsay"classesareconsideredservi
A.Adjustmentofyoungpeople’sstyleB.DisadvantageofcollegeeducationC.WhatfasionisD.TheimportanceofcreativityE.Warni
AmericancivilwarHistoriansofthewarcanbedividedintotwoschools.Thefirstconsidersthatitwastheunavoidableoutcom
ThisbookshouldbewellwithinthecompetenceofanyonewhohasstudiedFrenchforthreeyears.
Duringhislifetimehewasabletoaccumulatequiteafortune.
TheproblemoverapyrightprotectionTheUSSupremeCourthasjuststeppedintoapublicdebateabouttherelationshipbetweenp
Whattheauthordiscussedintheprevioussectionismostprobablyabout______.Thispassagemainlydiscusses______.
TheauthormentionsthetornadoinEdmonton,Canada,inordertogiveanexampleofadamagingstorm.Meteorologistsshouldsta
随机试题
水平仪只能测量平面度、平行度、直线度,不能测量垂直度误差。()
关于蛲虫的描述,正确的是
具有抗病毒作用的药物是
治疗血瘀型经间期出血,首选方剂为
建设单位发生的构成基本建设实际支出的,按照规定应当分摊计入交付使用资产成本的各项费用支山称()。
()标志着城市经济学正式成为一门学科。
重阳节的习俗有()。
(2017·辽宁)下列属于技能的特点的有()
阅读下列系统设计说明,回答以下问题,将解答填入答题纸的对应栏内。【说明】某玩具公司正在开发一套电动玩具在线销售系统,用于向注册会员提供端对端的玩具定制和销售服务。在系统设计阶段,“创建新订单(NewOrder)”的设计用例详细描述如表3—1所示,候选
IcametoIndiaayearagotofindavillageinwhichIcouldliveandwritebutitwasmanymonthsbeforeIsettleddownhappil
最新回复
(
0
)