首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s superm
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s superm
admin
2019-11-28
39
问题
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s supermarkets have a growing presence where it counts: in handbags and on coffee tables. In 2005 the Audit Bureau of Circulations’ top ten magazines contained two supermarket publications, with a combined distribution of 3.8m. Now there are five, reaching 7.7m people.
(2) Publications such as Tesco Magazine and Your M&S are either sent to loyalty-card holders or picked up in stores, where they often enjoy prime placement next to the cash tills. They contain a mixture of heartwarming stories, recipes and product information. Rather than simply touting shampoo or artichokes, they explain how readers might use them. "We begin with what the customer wants to know and then feed in what the brand wants to say," explains Keith Grainger, chief executive of Redwood, a customer-publishing firm which produces a magazine for Marks & Spencer, among others.
(3) Most supermarket magazines are put together by such outside agencies. They consult with stores about which products to feature. The agencies may collect a fee for their work or sell advertising, although few of the publications carry enough ads to cover their production costs. Supermarkets view them not as moneymakers but as a form of marketing. Magazines not only help to sell more products, they say: they also increase loyalty to the brand.
(4) It may be tempting to believe that most people throw these freebies away. But the large National Readership Survey finds that Tesco Magazine reaches 6.4m Britons, suggesting each copy is read by three people. And with such huge circulations, the magazines have lots of affluent readers. Asda’s publication is read by 7.3% of all people belonging to social class A — handily beating upscale titles such as Country Living and Vogue.
(5) By suggesting there is still value in dead trees, supermarket publications encourage their paid-for equivalents. But they also provide growing competition for advertising and readers. Their content has gradually converged with that of women’s magazines. Both are heavy on consumer advice, of the "wear this top with that skirt" type. Thanks to data from loyalty cards, some supermarket rags know much more about their customers than do rival magazines. As they go online, they will be able to target readers with ruthless precision.
(6) Britain’s four big supermarkets—Asda, Morrisons, Sainsbury’s and Tesco—are vital outlets for all kinds of media. Many magazine and book publishers depend on them. They already account for almost a quarter of all spending on music, more than double the share of Apple’s iTunes. Their magazines extend their dominance. Media retailers are on their way to becoming media conglomerates.
The words "lavish parties" and "immortalized" in Paragraph One are used to show______.
选项
A、money-first belief in Britain
B、influences of film industry
C、prominence of supermarket magazines
D、fierce situation in British supermarkets
答案
C
解析
本题考查语言形式对于意义表达的作用。“奢侈、有名”等词语的使用是为了突显作者即将谈论的话题。
转载请注明原文地址:https://kaotiyun.com/show/rwRK777K
0
专业英语四级
相关试题推荐
HandGesturesinDifferentCultures1.ThumbsupAmericaandEurope:a【T1】______orapprovalsign【T2】______countries:rudeand
MasteringtheArtofConversation1.MakeeyecontactGivea【T1】______smilinglookAvoidforcinginteractiononuninterestedpe
A、Toemphasizethathisroommateperformsbetter.B、Toprovethatthemanactuallyliedaboutbeinglate.C、Tomakehisroommate
TheRailwaysinBritainThesuccessofearlyrailways,suchasthelinesbetweenbigcities,/ledtoagreatincreaseinra
BallGamesBallgameshavebecomeanintegralpartofmodernsociety./Theygiveusentertainment,providingusameansto
ChoosingEnglishProgramsintheUSA1.Whatisyourgoal?Fora【T1】______:2weeksto2monthsTobecome【T2】______inEnglish10
A、Bydoingnothing.B、Byabsorbingmaterialabouttheguests’career.C、Bydoingsomeresearchabouttheinterviewees.D、Bygett
A、Itisnotchallengingenough.B、Itismuchtoodifficult.C、Itisboringandexhausting.D、Itdamagesherhealthbadly.A本题考查人
A、SheiswellpreparedforthisHalloween.B、SheisfromacountryinAsia.C、ShehascelebratedHalloweenbefore.D、Sheprefers
[A]affection[B]aware[C]befriend[D]blindly[E]directly[F]drives[G]dumb[H]dwell[I]enormous[J]murder[K]
随机试题
简述阿基米德螺旋线凸轮的划线步骤。
把剩余价值作为资本使用,或者说剩余价值的资本化,叫做________。在扩大再生产过程中,资本家不断地使用无偿占有的剩余价值,以扩大生产规模,扩大对工人的剥削,来继续榨取更多的剩余价值,这就是资本积累的________。
材料1党的十八大以来,党中央从坚持和发展中国特色社会主义全局出发,着眼于我国发展的现实需要,着眼于人民群众的热切期待,着眼于推动解决我们面临的突出矛盾和问题,相继提出治国理政的“四个全面”新方略,形成了“四个全面”相辅相成、相互支撑、相互促进、相得益彰
1岁半小儿因发热、咳嗽5天来诊。查体:嗜睡,皮肤有猩红热样皮疹,呼吸急促,鼻扇,三凹征明显,两肺散在性中、细湿啰音。血象:WBC25×109/L,N0.85,L0.15。该患儿病后一直进食较少,今起进食即呕,尿少。若要行静脉补液,下列处理哪项不正
患者36岁,淋漓阴道出血2个月。平素月经规律,经量多,持续时间长。今为脓性血性分泌物。对此患者为明确诊断,应采取下列何项措施
( )为施工组织设计方案审批表中应审核的主要内容。
It’snouse______withouttakinganyaction.
春天来了,教师带领幼儿去公园观赏桃花,回来后组织幼儿交流桃花的特征,教师在这次活动中使用的教学方法是()
Ihearmanyparentscomplainingthattheirteenagechildrenarerebelling.Iwishitwereso.Atyourageyououghttobegrowin
Ittakesyearsofhardworkto______agooddictionary.
最新回复
(
0
)