首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it
A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it
admin
2014-03-03
27
问题
A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it, these groups are known as a company’s "publics". In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they feel is taking advantage of them. The public will not buy products or services from a company that, in their view, is not responsible or trustworthy.
B The government, as the protector of the society it governs、is especially cautious in dealing with a company that it regards as not operating in the public interest. Given these circumstances, every business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with, and the techniques that a company uses to imp rove these relationships are known as "public relations", also called PR.
C A classic example of public relations at work is McDonald’s. It has always been important to McDonald’s to be known as a company that values cleanliness, Indeed, the founder Ray Kroc emphasised cleanliness along with quality, service, and value as being the four most important things in any McDonald’s operation. For that reason, Kroc instructed the first McDonald’s franchisees to pick up all litter within a two-block radius of their stores, whether it was McDonald’s litter or not.
D McDonald’s has always been socially responsible and extremely concerned about its image. These two facts are part and parcel of its public relationships. To McDonald’s, public relations activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands that real public relations means taking significant action first, then announcing them to the public. Without the first step, the second would be meaningless.
McDonald’s valued quality, service, cleanliness and value in its daily operation.
选项
答案
C
解析
题目意为:麦当劳在日常运营中看重质量、服务、清洁以及价值。c段指出:麦当劳创立者强调清洁与质量、服务以及价值是任何一家麦当劳店应做的四件最重要的事。其中,文中的emphasised cleanliness along with quality, service, and value…the four most important things对应于题干中的valued quality, service, cleanliness and valueo
转载请注明原文地址:https://kaotiyun.com/show/rwoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
TheCheltenhamandGloucesterBuildingSocietyimprovedtheirsalesofpensionsby______.WhathasmadeTVadvertisinglessef
Themostcommonkindofconsolidationtodayis______.Onoccasion,mergershaveoccurredbetweensmallercompaniesinanindus
•Youwillhearanotherfiverecordings.Eachspeakerisleavingamessageonanansweringmachine.•Foreachrecording,decidew
•Youwillhearfiveshortrecordings.•Foreachrecording,decidewhatadvicethespeakerisgiving.•Writeoneletter(A-H)nex
•Youareresponsibleforplanningthemagazineadvertisingofyourcompany’snewproduct,whichispolishforcars.Youhaveju
Thecompanyyouworkforisexpandingrapidlyandislookingfornewpremises.YouroperationdirectorisinterestedinCreativi
—Readthearticleaboutchoosinganagent.—Inmostofthelines34~45thereisoneextraword.Itiseithergrammaticallyincor
—Readthearticleaboutchoosinganagent.—Inmostofthelines34~45thereisoneextraword.Itiseithergrammaticallyincor
—Readthearticlebelowaboutpriceplanning.—Choosethebestsentencefromthelisttofilleachofthegaps.—Foreachgap8-
—Readthearticlebelowaboutpriceplanning.—Choosethebestsentencefromthelisttofilleachofthegaps.—Foreachgap8-
随机试题
下列哪项不是小儿遗尿的常见病因()
下面哪个药物具有手性碳原子,临床上用S(+)-异构体
一般情况,商场与住宅相比,楼层对价格的影响比朝向对价格的影响要大。()
中国保监会派出机构,在( )授权范围内行使职权。
为防控个人经营贷款的操作风险,贷款银行原则上不能接受()为抵押物。
Excel学生成绩表如下表所示,若要计算表中每个学生计算机文化和英语课的平均成绩,那么,可通过在D3单元格中填写(3),并(4)拖动填充柄至D10单元格,则可自动算出这些学生的平均成绩。
下述程序的输出结果是()。#inc1udevoidmain(){inta[20],*p[4];inti,k=0;for(i=0;i
A.benefitsB.differentC.eventuallyD.instrumentsE.movingF.multipleG.unsalariedH.numberI.paidJ.restrictK.
thatbadweatherwasontheway,theclimbersdecidedtoputofftheirattemptontheAlpsuntilthefollowingweek.
Onedayapoliceofficermanagedtogetsomefreshmushrooms.Hewasso【C1】______whathehadboughtthatheofferedto【C2】______
最新回复
(
0
)