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  3. Consumer Behavior A consumer is the ultimate user of a product or service. / The overall consumer market consists of all buy

Consumer Behavior A consumer is the ultimate user of a product or service. / The overall consumer market consists of all buy

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答案 Consumer Behavior A consumer is the ultimate user of a product or service. / The overall consumer market consists of all buyers of goods and services for personal or family use. / Consumer behavior essentially refers to how and why people make the purchase decisions they do. / Marketers strive to understand this behavior / so they can better formulate appropriate marketing stimuli / that will result in increased sales and brand loyalty. / The science of evaluating and influencing consumer behavior is foremost / in determining which marketing efforts will be used and when. / To understand consumer behavior, / experts examine purchase decision processes, / especially any particular reasons that compel consumers to buy a certain product. / Market researchers often launch new products only in select small venues / where they expect a reasonable test of the product’s success can be executed. / In this manner, they can determine whether a product’s success is likely / before investing excessive company resources to introduce that product.
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