首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe c
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe c
admin
2010-07-06
81
问题
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies the distinction has become obscure because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty good in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different, Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
Staples (in the third paragraph) are commodities
选项
A、that people are in constant need of.
B、that people do not really want.
C、that people want but don’t need.
D、that are convenient to purchase.
答案
A
解析
本题考查细节理解。第三段指出:“人们每天,也可能每周都会购买像食品、报纸、牙膏、剃须刀片、阿司匹林、糖果等便利商品,人们经常购买的商品被称作staples(重要商品、常用品)”,可见,选项A 为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/sEDd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Culturalglobalization,formany,meansWesternizationorAmericanization.Animportantdistinctionconcerningtoday’scultural
America—thegreat"meltingpot"—hasalwaysbeenarichblendofculturaltraditionsfromallovertheworld.ManyAmericanfamil
America—thegreat"meltingpot"—hasalwaysbeenarichblendofculturaltraditionsfromallovertheworld.ManyAmericanfamil
YouwillhearaconversationbetweenMissGreen,aneducationaljournalist,andProfessorWilson,anexpertineducationalstudi
YouwillhearaconversationbetweenMissGreen,aneducationaljournalist,andProfessorWilson,anexpertineducationalstudi
YouwillhearaconversationbetweenMissGreen,aneducationaljournalist,andProfessorWilson,anexpertineducationalstudi
Whereispopulationgrowthhappening?
Periodicallyinhistory,therecomeperiodsofgreattransitioninwhichworkchangesitsmeaning.Therewasatime,perhaps10,
WorldleadersmetrecentlyatUnitedNationsheadquartersinNewYorkCitytodiscusstheenvironmentalissuesraisedattheRio
随机试题
关于卵泡膜细胞瘤的描述,以下哪项是错误的?
一胎龄33周早产儿,生后5h出现呼吸困难,呻吟,进行性加重。体检有吸气性凹陷,两肺呼吸音减低。诊断为肺透明膜病,经机械通气和肺表面活性物质治疗后病情改善,但第2天患儿又出现呼吸困难,尿量减少,心率增快,180/min,经皮血氧饱和度在70%.~80%.左右
微波聚合法是采用电子学加热的方法使塑料产生高速聚合,其原理是
氢键效应空间效应
周明宇与3名好友均为北京怀柔区人。1999年4人共同出资,在北京市东城区工商管理部门登记设立了明宇餐饮娱乐有限公司。该公司的办事机构及营业场所设在西城某大厦。2002年5月,该公司的经营发生严重困难,不能归还到期的银行贷款。其债权人北京市商业银行丰台区分行
固体废物焚烧处置技术的燃烧系统中,最普通的氧化物为含有()氧气的空气,空气量的多少及与燃料的混合程度直接影响燃烧的效率。
中等程度的愉快情绪,有利于提高认知活动的效果,而消极情绪的激活水平越高,操作效果越差。这体现了情绪的()
根据教育部文件要求,到2015年,19个大城市所有县(市、区)实行划片就近入学,100%的小学划片就近入学;90%以上的初中实现划片入学。2014年1月14日,教育部印发《关于进一步做好小学升入初中免试就近入学工作的实施意见》。北京市要求取消共建生,小学免
老子在《道德经》中指出:“不出于户,以知天下;不规于牖,以知天道。其出也弥远,其知弥少。是以圣人不行而知,不见而名,弗为而成。”老子的这一观点()
下列说法中正确的是()。
最新回复
(
0
)