首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
The Rivalry of Coca-Cola and Pepsi-Cola In more than a century of hand-to-hand combat in shops, supermarket aisles, restaura
The Rivalry of Coca-Cola and Pepsi-Cola In more than a century of hand-to-hand combat in shops, supermarket aisles, restaura
admin
2013-04-03
55
问题
The Rivalry of Coca-Cola and Pepsi-Cola
In more than a century of hand-to-hand combat in shops, supermarket aisles, restaurants and bars around the world, Coca-Cola has nearly always been in the lead and Pepsi in second place. When Warren Buffett, Coke’s long-time investor, told the board that he had visited a pizza parlour in Omaha, Nebraska, with his grandson only to discover it served nothing but Pepsi, Coke’s bosses acted swiftly to remove their arch-rival from the menu and replace it with Coke.
If only the Atlanta-based company had moved as determinedly in response to changing consumer tastes, it might have avoided a humiliating reversal in fortunes. On December 12th PepsiCo overtook Coca-Cola in market capitalisation for the first time. With PepsiCo’s share price having risen by 14% this year, its stock market value reached $ 98.4 billion, compared with $97.9 billion for Coca-Cola, which has seen its shares decline by 1.2% in the same period.
Pepsi is powered not by its traditional fizzy drinks—sales of those are flat—but such products as Gatorade, a sport, s drink that has seen sales grow by more than 30 % . Gatorade also represents a broader diversification by PepsiCo away from a reliance on sugary colas and into other products. PepsiCo now reportedly gets around 20% of its revenue from soft drinks, unlike Coca-Cola , where they account for some 80 % .
Many of the brands that PepsiCo has been acquiring and promoting appeal to consumers’ concerns about their health. PepsiCo’s latest advertising programme promotes a new "Smart Spot" symbol, which allows people to identify healthier products. The spots are being attached to Gatorade and other PepsiCo brands such as Tropicana orange juice, Aquafina water, baked Lay’s crisps and Quaker Granola Bars.
Coca-Cola will now try to regain the crown. Having endured various troubles and two chief executives since the death in 1997 of Roberto Goizueta, a much-admired boss, Coke brought a veteran, Neville Isdell, out of retirement last year to reinvigorate the company. Mr. Isdell knows a thing or two about being in second place. In the 1980s he took Coke from the number two spot in the Philippines to move ahead of Pepsi.
Mr. Isdell has Coke’s own sports drink, Powerade, in his portfolio but he could have had Gatorade. Five years ago another fizzy drink (champagne) was on ice, to celebrate Coca-Cola’s $15.8 billion take over of Quaker Oats, then owner of Gatorade. This takeover was supposed to lead Coke into what looked to be a hot new market for health drinks. But the "Sage of Omaha", as Mr.Buffett is known, blocked the deal, in part because it would have diluted the value of Coke’s shares. Pepsi took over Quaker Oats instead—a memory that must leave Mr.Buffett and other Coke shareholders with a bitter taste in their mouths.
What can be inferred from the figures in paragraph 2?
选项
A、Coke is now in a humiliating situation.
B、Pepsi excelled Coke in sales.
C、Coke falls behind Pepsi in stock market value.
D、Pepsi earned more profit than Coke.
答案
C
解析
推理判断题。由题干内容定位至第二段。由该段首句中的lf only...,it might have avoided a humiliating reversal in fortunes.可知,可口可乐公司的财富状况发生了逆转。接下来,作者指出12月12日百事可乐公司的市值第一次超过了可口可乐公司,并给出一系列数字对此进行说明。可见这些数字说明可口可乐公司的市值低于百事可乐,故[C]为答案。首句提到humiliating,此处是说可口可乐公司被百事公司超过,这种状况让人觉得耻辱,后面的数字是对第二句内容的说明,与首句中的humiliating无关,排除[A];此处提到market capitalisation,market value,没有涉及sales,也没有提到利润,排除[B]和[D]。
转载请注明原文地址:https://kaotiyun.com/show/sJd4777K
0
考研英语一
相关试题推荐
Alan"Ace"GreenbergchosehisnicknametoimprovehischanceswithgirlsattheUniversityofMissouri.Butitisanapt(1)___
Accordingtothetext,thephrase"thesecond"inthesecondparagraphrefersto______.Whatdothe19thcenturyreformersand
Energywillbeoneofthedefiningissuesofthiscentury.Onethingisclear:theeraof(1)_____oilisover.Whatwealldon
Energywillbeoneofthedefiningissuesofthiscentury.Onethingisclear:theeraof(1)_____oilisover.Whatwealldon
Technologyistheapplicationofscientificmethodandknowledgetoindustrytosatisfyourmaterialneedsandwants.Thisresul
SometimebetweendigestingChristmasdinnerandputtingyourheadbackdowntowork,spareathoughtortwoforthecranberry.
SometimebetweendigestingChristmasdinnerandputtingyourheadbackdowntowork,spareathoughtortwoforthecranberry.
ThelongandprogressivereignofQueenVictoriacametoaclimaxatatimeofpeaceandplentywhentheBritishEmpireseemedt
Accordingtothepassage,whichorganizationraisedtheproposaltostopthepracticeofliedetectionevidenceinmilitarycour
Moreandmoreresidences,businesses,andevengovernmentagenciesareusingtelephoneansweringmachinestotakemessagesorgi
随机试题
随机变量X服从[0,3]上的均匀分布,则P{2<X<4}=________.
下列与致病无关的细菌结构是
甲公司与乙公司签订了货物买卖合同,合同约定甲公司向乙公司支付3万元作为定,乙公司于2005年12月1日向甲公司交付货物,甲公司于2005年12月10日前向乙公司支付10万元的货款。合同还约定了一方违约的,应向对方支付5万元的违约金。乙公司拒绝向甲公司交付货
防治光污染不属文明施工管理的范畴。
按人民币计算,某进口设备的离岸价2000万元,到岸价1500万元,运输保险费为30.15万元,运费为10万元,则设备的国外运输保险费率为()
对天真烂漫的孩子来说,跟着父母出游,得到一件漂亮的衣服,一件精美的玩具,一些可口的糖果点心,就能满足他们对幸福的渴望。对刚刚成年的年轻人而言,成绩优秀,学业有成,异性的爱恋,网上的遨游,往往都是他们所憧憬的幸福。而人到中年所追求的,自然就应当是事业的成功和
Thespeechismainlyabouttheorganizationofthecompany.
Whichsportsdoesthewomanlike?
Whichofthefollowingstatementsistrueaccordingtowhatyouhear?
Howlongdoesittaketocovertheworkbookmaterial?
最新回复
(
0
)