首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
admin
2017-02-13
97
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded
【C5】
选项
答案
M
解析
空格所在句子并不缺少成分,故应填入副词,给出的副词有supposedly意为“可能地、据推测”,doubtfully意为“怀疑地”。本句意思是“那些看起来很聪明的学生却认为两者一样。”故正确答案为M。
转载请注明原文地址:https://kaotiyun.com/show/sJi7777K
0
大学英语四级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessay.Youshouldstartyouressaywithabriefdescriptionofthepi
Forthispart,youareallowed30minutestowriteashortessayentitledThePurposeofCollegeEducation.Youshouldwriteat
Forthispart,youareallowed30minutestowriteashortessayentitledVoluntaryBloodDonationfollowingtheoutlinegivenb
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
随机试题
赔偿请求人请求行政赔偿的,不可以通过()的途径提出。
(2005年)受扭实心等直圆轴,当直径增大一倍时,其最大剪应力τ2max和两端相对扭转角ψ2与原来的τ1max和ψ1的比值为()。
丰、平、枯水期特征明显的水域,应()进行水质评价。
下列选项中,不属于全国人大常委会职权的是()。
俗话说。“没有规矩。不成方圆”;但又有人说要创新就不能守规矩。请问你怎么看?
PresidentArlinghasputhislongawaitedeconomicrestructuringprogrambeforetheCongress.Itprovidesacoordinatedprogram
中继器用于网络互联,其目的是______。
Eversincehumanshavelivedontheearth,theyhavemadeuseofvariousformsofcommunication.Generally,thisexpressionoft
There’snodoubtthatanyproposalwhichJackbedismissedmustberesisted.
Aschoolisbeingaskedtoapologizetothefamilyofaboyitprosecutedfortruancy.Theboywas【C1】______ashaving"schoolp
最新回复
(
0
)