首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
admin
2017-02-13
98
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded
【C5】
选项
答案
M
解析
空格所在句子并不缺少成分,故应填入副词,给出的副词有supposedly意为“可能地、据推测”,doubtfully意为“怀疑地”。本句意思是“那些看起来很聪明的学生却认为两者一样。”故正确答案为M。
转载请注明原文地址:https://kaotiyun.com/show/sJi7777K
0
大学英语四级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessay.Youshouldstartyouressaywithabriefdescriptionofthepi
Forthispart,youareallowed30minutestowriteashortessayentitledWhyAreMoreandMoreCollegeStudentsAbsentFromCla
Forthispart,youareallowed30minutestowriteashortessay.Youshouldstartyouressaywithabriefdescriptionofthepi
Forthispart,youareallowed30minutestowriteashortessayentitledTheNationalFitnessProgramfollowingtheoutlinegiv
Forthispart,youareallowed30minutestowriteashortessayentitledVoluntaryBloodDonationfollowingtheoutlinegivenb
Forthispart,youareallowed30minutestowriteashortcompositionentitledHelpingaSickPasserbyfollowingtheoutlinegi
Forthispart,youareallowed30minutestowriteashortessayaccordingtothefollowingrequirement.Youshouldwriteatlea
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Onlyhalfofwomenactuallyenjoybeingpraisedandmanyothersmisinterpretwell-meantwords,asoffensive,accordingtoanew
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
随机试题
下列关于环境污染侵权说法错误的是()
此时最合理的处理为一般癫痫发作未能控制的可能原因包括下列几项,但除外
医院基本饮食包括普通饮食、()饮食、()饮食和()饮食四种。
尿白细胞管型最常见于()
患者,女性,45岁。因足底被锈钉刺伤后出现全身肌肉强直性收缩,阵发性痉挛,诊断为破伤风。易导致患者死亡的常见原因是
肺结核的化疗原则不包括
用机械填土时,管涵顶上填土厚度必须大于( )m时,方允许机械通过。
比斯台克于1967年提出的社会工作价值体系包含( )方面的内容。
有以下程序:#include<iostream>#include<fstream>usingnamespacestd;intmain(){ofstreamofile;cha
Adolphinbreathesthroughits______.Theword"smart"inthelastparagraphmeans______.
最新回复
(
0
)