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Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone
Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone
admin
2022-01-04
54
问题
Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone. And then they【C1】________to getting products into retail outlets with labels that screamed "As Seen on TV."【C2】________, they are trying to make impulse buying even easier by【C3】________with new technologies.
Mr. Harrington, one of the "sharks" on ABC’s "Shark Tank," where entrepreneurs pitch their ideas to direct response executives, bought AsSeenOnTV.com and its【C4】________telephone number in June. The company, which says it has more than two million customers and 700,000 e-mail subscribers, is【C5】________technologies that use cellphones and【C6】________controls to enable purchases directly from a television set.
Daily Web videos【C7】________product demonstrations are also being produced, and Facebook pages where users can buy products directly are expected to start【C8】________before the end of the year. "We anticipate most of our sellers being excited about this as a whole new way to generate products and【C9】________, " Mr. Harrington said. AsSeenonTV.com lists 650 products from【C10】________sellers.
In the online videos, spokesmen like the former professional wrestler Hulk Hogan and some famous entertainers will【C11】________product demonstrations. "It’s much like what makes a home shopping network work—it’s a visual, it’s storytelling, it’s presenting and bringing the products to life," Mr. Harrington said.
Another development will let viewers use ordinary distant controls to buy products【C12】________a television screen by clicking a【C13】________that opens a purchase window. Advertisers will also be able to【C14】________which commercials led to purchases. The goal, the chief executive of Delivery Agent Mr. Fitzsimmons said, is to have a "widespread【C15】________mechanism for television."
Direct response marketers say they are【C16】________watching the new technologies. Realizing that television only is not【C17】________, they refer to web at the same time.【C18】________online, marketers can sell products more cheaply since they eliminate the【C19】________for someone to take a phone order. "Television marketing【C20】________consumers to go to the Web and make purchases online or make purchases to their phone," Mr. Harrington said.
【C3】
选项
A、attempting
B、testing
C、experimenting
D、endeavoring
答案
C
解析
本句承前继续描述电视购物广告的营销策略从过去到现在的转变。由空格后的new可知该策略为之前没有出现过的,故选C项experimenting“试验;尝试”,为不及物动词,代入句中意为“为了让人们更容易有购物的冲动而尝试新的方法”。A项attempting“尝试,企图”为及物动词,后直接接宾语。B项testing“实验,检验”,为及物动词;同时test不与介词。with构成固定短语。D项endeavoring“努力,尽力”后常接不定式结构。不与介词with搭配。
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0
考研英语二
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