首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2015-01-31
23
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green" Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
细节题。短文第二段指出consumers realized that some companies madefalse claims and exploited the movement,即很多公司都利用环保运动发布虚假声明。由此可知,早期的绿色广告都具有欺骗性。故选项D正确。
转载请注明原文地址:https://kaotiyun.com/show/sSq7777K
0
大学英语四级
相关试题推荐
Work-lifeBalance:FlexAppealA)GeorginaBlizzardandNickyImriedecidedtheyneededtofindamoreflexibleworkingpatternw
A、It’sagoodwaytoknoweachother.B、Peoplecarenobodyexceptthemselves.C、Peoplearenotinterestedinpublicaffairs.D、P
A、Newly-launchedproducts.B、Drugusers.C、Surveyresults.D、Publicfigures.C女士问男士昨天进行的关于毒品使用与健康的调查的数据是否可靠,男士作出了回答,可知C为答案。
ItAin’tEasyBeingGreenGreenstoriesofhotelsA)Overthesummer,IstayedatfourhotelsintheUnitedStates.Theywereal
ItAin’tEasyBeingGreenGreenstoriesofhotelsA)Overthesummer,IstayedatfourhotelsintheUnitedStates.Theywereal
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalismandconservation,itwascommontohearpeopleinEu
There’sNoPlaceLikeHomeA)Onalmostanynightoftheweek,Churchill’sRestaurantishopping.The10-year-oldhotspotinRoc
Almosteverychild,onthefirstdayhesetsfootinaschoolbuilding,issmarter,more【B1】______,lessafraidofwhathedoesn
MostAmericansconsiderthemselvesfriendlypeople.FolksinthesouthernUnitedStates,inparticular,【B1】______entertainingg
随机试题
本患儿的诊断为24小时补液总量应为
党的领导是公安决策正确性的政治保证。()
A.鸡血藤B.丹参C.益母草D.桃仁E.莪术治疗血瘀而兼血虚者,宜用
混凝土标准养生的龄期为()d。
下列关于知识产权的说法,正确的是()。
关于影响股票投资价值的因素,以下说法错误的是()。
大龙汽车有限公司总部位于中国内地,成立于1992年,由国内某汽车集团与法国A公司合资组建,合资双方各占50%的股份。大龙公司在引进消化吸收法国A公司最新产品和技术的同时,不断加强自主创新和自主研发能力的提升,实现了由产品引进到技术输出的飞跃。作为合资企业,
运输单证中的提单上面所指定的人是货物唯一真实的受领人,______有责任按照提单上所载明的提示适当地交付货物。
反映教师职业与其他职业不同的本质特征是()
无因管理是指未受委托,并无法定或约定义务而为他人管理事务。根据上述定义,下列不属于无因管理的是()。
最新回复
(
0
)