2. 外语
  3. Shopping online Internet retailer AMAZON. COM on Wednesday released a rare and revealing peek at its customers’ shopping habits,

Shopping online Internet retailer AMAZON. COM on Wednesday released a rare and revealing peek at its customers’ shopping habits,

admin2009-06-15  48
问题 Shopping online
Internet retailer AMAZON. COM on Wednesday released a rare and revealing peek at its customers’ shopping habits, taken from a September e-mail poll of 2,072 customers of its French, German and United kingdom sites.
The company said the research was done in the name of improving customer service. "We have to learn from the nuances and idiosyncrasies of each nation’s shopping habits to see how we can serve our customers better this Christmas, "said Robin Terrell, managing director of Amazon. co. uk.
The findings paint a unique picture of the shopping habits of the world’s largest online retailer, plus their motivation and preferences.
For instance, the round-the-clock convenience of e-commerce ranked above price as the prime motivating factor for online shoppers, the company said.
And more purchases are made from home than work. According to the poll results, 31 percent of shoppers plunk down their credit card during work hours, against 67 percent at home or in a home office.
The notable exception is Ireland, where 46 percent of shoppers polled do so while at their office desk. The British are the second worst offenders, with 40 percent admitting to on-the-job shopping, while the Danes are the most honorable, with one in five making a purchase while on the job.
At 53 percent, the majority of Europeans shop in the evenings at home. Austrians and Germans are the most avid night owl shoppers, with 63 percent and 62 percent, respectively, reporting this habit. The Germans, though, are the least likely group to shop online after 10 p. m., the study said.
Other findings include: the French and British are most active shoppers with three in 10 visiting e-commerce sites more than 10 times per month; and the Irish have the greatest concentration of shopaholics—one in ten hit the cyber—shops more than 20 times a month, twice the European average.
In contrast, just 1 percent of Italians polled shop online more than 20 times per month.
The least active group are the Dutch, with 25 percent reporting they shop online once a month or less. But among the senior set, Dutch "silver surfers"—Internet users above the age of 50—shop online 20 percent of the time, Amazon said.
The French, meanwhile, like to get an early and late crack at online shopping with 18 percent logging on after 10 p.m. and 11 before 10 a. m., the company said.
And what about the Swedes? According to the survey, the Swedes are most likely among those polled to buy something they hadn’t planned on purchasing.
选项 A、Price.
B、Convenience.
C、Fashion.
D、Curiosity.
答案B
解析 第四段第一句话中指出，24小时运营的电子商务，其便利性超过价格因素，是网上购物者的最主要的动力因素。
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