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  3. The e-score is a consumer rating metric used to determine an individual’s potential value as a customer and to use that informat

The e-score is a consumer rating metric used to determine an individual’s potential value as a customer and to use that informat

admin2015-06-07  81
问题     The e-score is a consumer rating metric used to determine an individual’s potential value as a customer and to use that information to guide marketing efforts. E-score algorithms (算法) factor in variables such as salary,【B1】______,home value, debt load and shopping history, and assign a【B2】______score.
    E-scores are often used to【B3】______an appropriate level of marketing and the types of offerings that are likely to be successful with a given consumer. Perhaps even more impor tantly,e-scores can indicate which consumers are unlikely to be profitable,so marketing【B4】______will not be wasted.However, thee-score has no【B5】______on an individual’s credit rating and cannot be【B6】______for financial dealings such as loan applications.
    A number of companies provide consumer e-scores to other businesses. eBureau, a St. Cloud, Minnesota-based company, provides a service that they call eScore. Here’s how the eBureau service works: A customer, such as a credit card company, provides eBureau with a list of leads (names of potential customers) and a list of existing customers that were first【B7】______ leads. EBureau associates the names with【B8】______ details and the software adds additional data associated with those details. The data from potential customers are compared with data from existing customers to determine the e-scores for individuals on the list of leads. Based on those e-scores, the credit card company can decide what type of card to offer to each individual and determine which individuals are not good【B9】______.E-score information is not made【B10】______consumers.
【B10】
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