2. 外语
  3. Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy th

Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy th

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问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy the food they have produced or the goods they have made or the services they can【C2】______.
    But in the 19th century the mass production of goods【C3】______from the Industrial Revolution made person-to-person selling【C4】______. The mass distribution of goods that【C5】______the development of the railway and highway made person-to-person selling too slow and【C6】______. At the same time, mass communication — first newspapers and magazines then radio and television — made mass selling through【C7】______possible.
    The objective of any advertisement is to【C8】______people that it is in their best【C9】______to take the action the advertiser is recommending. The action【C10】______be to purchase a product or to use a service, vote for a political candidate or【C11】______to join the Army.
    Advertising as a【C12】______developed first and most rapidly in the United States, the country that uses it to the greatest【C13】______. In 1980 advertising expenditures in the US exceeded 55 billion dollars or【C14】______2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product【C15】______advertising.
    【C16】______advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as【C17】______. Some of those economies are passed along to the purchaser so that the cost of a product sold【C18】______through advertising is usually far【C19】______than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising【C20】______for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
【C10】
选项 A、should
B、would
C、may
D、will
答案C
解析 结构衔接题。后面提到The action可以是purchase a product，use a service…，或者join theArmy，由此可见The action并不是确定的，而是可能存在多种不同的选择，所以排除表示有较大可能实现的猜测或推论的选项[A]should，故答案为[C]may。
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大学英语四级

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