首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
During the next few weeks publishers will release a crush of books, pile them onto delivery lorries and fight to get them on the
During the next few weeks publishers will release a crush of books, pile them onto delivery lorries and fight to get them on the
admin
2015-07-27
32
问题
During the next few weeks publishers will release a crush of books, pile them onto delivery lorries and fight to get them on the display tables at the front of bookshops in the run-up to Christmas. It is an impressive display of competitive commercial activity. It is also increasingly pointless.
More quickly than almost anyone predicted, e-books are emerging as a serious alternative to the paper kind. Amazon, comfortably the biggest e-book retailer, has lowered the price of its Kindle e-readers to the point where people do not fear to take them to the beach. In America, the most advanced market, about one-fifth of the largest publishers’ sales are of e-books. Newly released blockbusters may sell as many digital copies as paper ones. The proportion is growing quickly, especially when many bookshops are closing.
For readers, this is splendid. Just as Amazon collapsed distance by bringing a huge range of books to out-of-the-way places, it is now collapsing time, by enabling readers to download books instantly. Moreover, anybody can now publish a book, through Amazon and a number of other services. Huge choice and low prices are helping books hold their own on digital devices, even against "Angry Birds".
For publishers, though, it is a dangerous time. Book publishing resembles the newspaper business in the late 1990s, or music in the early 2000s. Although revenues are fairly stable, and the traditional route is still the only way to launch a blockbuster, the climate is changing. Some of the publishers’ functions — packaging books and promoting them to shops — are becoming obsolete. Algorithms and online recommendations threaten to replace them as arbiters of quality. The tide of self-published books threatens to swamp their products. As bookshops close, they lose a crucial showcase. And they face, as the record companies did, a near-monopoly controlling digital distribution: Amazon’s grip over the e-book market is much like Apple’s control of music downloads.
Yet there are still two important jobs for publishers. They act as the venture capitalists of the words business, advancing money to authors of worthwhile books that might not be written otherwise.
And they are editors, picking good books and improving them. So it would be good, not just for their shareholders but also for intellectual life, if they survived.
They are doing some things right. Having watched the record companies’ impotence after Apple wrested control of music-pricing from them, the publishers have managed to retain their ability to set prices. But they are missing some tricks. The music and film industries have started to bundle electronic with physical versions of their products — by, for instance, providing those who buy a DVD of a movie with a code to download it from the Internet. Publishers, similarly, should bundle e-books with paper books. They also need to become more efficient. Digital books can be distributed globally, but publishers persist in dividing the world into territories with separate editorial staffs. In the digital age it is daft to take months or even years to get a book to market. And if they are to distinguish their wares from self-published dross, they must get better at choosing books, honing ideas and polishing copy. If publishers are to hold readers’ attention they must tell a better story — and edit out all the spelling mistakes as well.
According to the passage, readers welcome e-books because
选项
A、the e-reader is globally available.
B、many traditional bookstores are out of business.
C、they can make a quick response.
D、the e-book service is free from physical constraints.
答案
D
解析
推理判断题。根据第三段第二句,“亚马逊缩短了空间距离,在世界上最荒芜的角落也可以阅读大量图书:现在,亚马逊又打破了时间的局限,读者可以快速下载图书”,可以推断出电子图书受读者欢迎是因为电子图书没有时空限制,[D]正确。第二段第二句虽然提到电子阅读器的降价也促进了电子图书的发展,但这与读者喜欢电子图书没有直接的因果关系,排除[A];[B]“许多传统书店停止营业”是电子图书带来的影响,而不是导致电子图书流行的原因,排除:文章第四段第五句确实提到了对图书的在线推荐,但这也不是读者喜欢电子书的原因,排除[C]。
转载请注明原文地址:https://kaotiyun.com/show/seOO777K
0
专业英语八级
相关试题推荐
WhichofthefollowingitemdoesNOTbelongtotheallomorphsofthemorpheme{-ed}?
WhichofthefollowingisNOTtrue?
GlobalizationisanewinternationalsystemthathasreplacedtheColdWarsystem.However,unlesstheworldweremadeofjust【M
GlobalizationisanewinternationalsystemthathasreplacedtheColdWarsystem.However,unlesstheworldweremadeofjust【M
GlobalizationisanewinternationalsystemthathasreplacedtheColdWarsystem.However,unlesstheworldweremadeofjust【M
Onewaytoovercomeregionalvariationandfacilitatethecommunicationbetweenspeakersofdifferentdialectsistoenforce___
Whatisadrug?Mostpeoplelikelythink【1】______thinkthere’saperfectlysimpleanswertothisque
Whatisadrug?Mostpeoplelikelythink【1】______thinkthere’saperfectlysimpleanswertothisque
AnexampleofaproductwhichmightwellhavebeenadvertisedduringtheearlystagesoftheIndustrialRevolutionisOneofth
随机试题
患者40岁,白带增多伴外阴瘙痒5天就诊。妇科检查见外阴黏膜充血,阴道壁充血,分泌物黄色、稀薄、泡沫状,草莓样宫颈。此患者的诊断为
有关烧伤创面的早期清创,错误的是
A.清热解毒,凉血化瘀B.养阴清热,安冲止血C.活血化瘀,调冲止血D.清营解毒,散瘀泄热E.补脾益气,固冲摄血产后高热,小腹疼痛拒按,恶露量多,色紫黯,气臭秽,烦躁,口渴引饮,尿少色黄,大便燥结;舌红,苔黄而干,脉数有力。治法应是
某男,60岁,咳喘胸满,但坐不得卧,喉间痰鸣如拽锯,咯痰粘腻难出,舌苔厚浊,脉象滑实。治疗方剂宜首选
2001年9月至2002年5月间,广东省某地戒毒所的领导人及管教人员,与当地“鸡头”建立“合作关系”,违背关押人员本人意愿,强行将多名在该所戒毒的青年女子“出售”给“鸡头”从事卖淫活动,并从中收取“赎金”入单位账后私分给员工用于单位福利。则该戒毒所的管教人
建筑工程实行总承包,()将建筑工程肢解发包。
将3个小球随机地投到4个大盒子中,则一个盒子中至多有一个球的概率为()。
加油加气站内的站房及其他附属建筑物的耐火等级不应低于()级。
中国期货业协会对从业人员的管理应当接受中国证监会的()。
Peoplelikebeingtrusted.Theyareannoyed,angry,orfeelhurtiftheyareregardedwith【C1】______.Theythinkthattheyare【C
最新回复
(
0
)