首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
An old saying has it that half of all advertising budgets are wasted——the trouble is,no one knows which half.In the internet age
An old saying has it that half of all advertising budgets are wasted——the trouble is,no one knows which half.In the internet age
admin
2020-03-28
60
问题
An old saying has it that half of all advertising budgets are wasted——the trouble is,no one knows which half.In the internet age,at least in theory,this fraction can be much reduced.By watching what people search for,click on and say online,companies can aim“behavioral”ads at those most
likely to buy.
In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine grained-information:Should advertisers assume that people are happy to be tracked and sent behavioral ads?Or should they have explicit permission?
In December 2010 America’s Federal Trade Commission(FTC)proposed adding a “do nottrack” (DNT)option to internet browsers,so that users could tell advertisers that they did not want to be followed.Microsoft’s Internet Explorer and Apple’s Safari both offer DNT;Google’s Chrome is due to do so this year.In February the FTC and Digital Advertising Alliance(DAA)agreed that
the industry
would get cracking on responding to DNT requests.
On May 31st Microsoft set off the row:It said that Internet Explorer 10,the version due to appear in Windows 8,would have DNT as a default.
Advertisers are horrified.Human nature being what it is,most people stick with default settings.Few switch DNT on now,but if tracking is off it will stay off.Bob Liodice,the chief executive of the Association of National Advertisers,one of the groups in the DAA,says consumers will be worse off if the industry cannot collect information about their preferences.“People will not get fewer ads.”he says.“They’ll get less meaningful.less targeted ads.”
It is not yet clear how advertisers will respond.Getting a DNT signal does not oblige anyone to stop tracking,although some companies have promised to do so.Unable to tell whether someone really objects to behavioral ads or whether they are sticking with Microsoft’s default,some may ignore a DNT signal and press on anyway.
Also unclear is why Microsoft has gone it alone.After all,it has an ad business too,which it says will comply with DNT requests,though it is still working out how.If it is trying to upset Google,which relies almost wholly on advertising,it has chosen an indirect method:there is no guarantee that DNT by default will become the norm.DNT does not seem an obviously huge selling point for Windows 8——though the firm has compared some of its other products favorably with Google’s on that count before.Brendon Lynch,Microsoft’s chief privacy officer,blogged:“we believe consumers should have more control.”Could it really be that simple?
Bob Liodice holds that setting DNT as a default__________.
选项
A、may cut the number of junk ads
B、fails to affect the ad industry
C、will not benefit consumers
D、goes against human nature
答案
C
解析
细节题。根据关键词Bob Liodice和setting DNT as a default可以定位到第五段。文章提到:如果浏览器开发商不能搜集用户的喜好信息,消费者的境况只会更糟。人们收到的广告并不会减少,少的是那些有意义、有针对性的广告。也就是说,消费者并不会因此受益,因此选C项。A项“大大减少垃圾广告”与原文表述相反。B项“不会影响广告行业”原文未提及。D项“与人类的天性相反”是对原文的曲解。故本题选C。
转载请注明原文地址:https://kaotiyun.com/show/sekY777K
本试题收录于:
银保监法律类题库国家公务员分类
0
银保监法律类
国家公务员
相关试题推荐
下列关于世界著名渔场的说法,错误的是:
注:此表速度均为未扣除价格因素的名义增速。2014年5月,限额以上单位商品零售额同比增速最快的消费形态其2013年同期零售额比最慢的:
①你是选择随波逐流,还是选择同守理想,都无所谓②社会存在总是丰富多彩的,在这丰富多彩中存在着无数诱惑③所以,这个时候,你到底要什么?就成为每个人都必须问答的问题④很显然,对于选择了与文学共命运的期刊和编辑们来说,这种承担是显而易见的,也是不能推辞的,
难和易的对比,在“修身”的问题上,体现尤其明显。古人云“由俭入奢易,由奢入俭难”“不以善小而不为,不以恶小而为之”等,说的都是这个道理。的确,善的德和行,大多与节制、奉献、坚持有关,这要有更强的意志品质、更高的精神境界,因而显得尤其艰难。而恶德恶行,则往往
近年来,志愿者运动________,说明我国经济获得长足发展之后,有了推行志愿者运动的________。尽管初始稚步,但既然开始了,且方向正确,总会逐渐成熟。填入画横线部分最恰当的一项是:
2016年第一季度,我国出口纺织纱线织物及制品、服装及衣着附件、家具及其零件、箱包及类似容器、鞋类、塑料制品、玩具等7大类传统劳动密集型产品(以下简称“传统劳动密集型产品”)共计6225亿元,比去年同期下降1%(同期全国外贸出口总值降幅为4.2%),占同期
单位环境犯罪是指公司、企业、事业单位、机关、团体违反环境保护法规,故意或过失地不合理开发利用自然资源,或者超标准排放各种废弃物,造成严重损害后果或有造成严重损害危险的以及抗拒环保行政监督、情节严重的行为。根据上述定义,下列属于单位环境犯罪的一项是:
我国一支工兵部队在非洲某国执行维和任务,负责道路抢修工作。某天,该部队负责的道路被炮弹炸出一个球面形状的大坑。经测量,弹坑直径16m,深4m。现需用车辆运送混凝土填充弹坑,铺平道路,假设每车次可运输10m3的混凝土,问抢修道路至少需要出动运输车多少车次:(
预算体现国家的战略和政策,反映政府的活动范围和方向,是推进国家治理体系和治理能力现代化的重要支撑,是宏观调控的重要手段。下列有关说法正确的是:①逐步建立现代预算制度体系框架,更好发挥货币在国家治理中的基础和重要支柱作用②要加强跨年度预算平衡,加强中期财
Anoldsayinghasitthathalfofalladvertisingbudgetsarewasted——thetroubleis,nooneknowswhichhalf.Intheinternetage
随机试题
下列含有两个羧基的氨基酸是
不属于关节的运动形式的是
经乙国同意,甲国派特别使团与乙国进行特定外交任务谈判,甲国国民贝登和丙国国民奥马均为使团成员,下列哪些选项是正确的?(2009年卷一79题)
根据《生产安全事故报告和调查处理条例》(国务院令第493号);生产安全事故调查报告报送负责事故调查的()批准后。事故调查工作即告结束。
下列属于转关运输货物的有______。
尼斯坎南模型中官僚机构的特征包括()。
车间领用原材料,其实际成本为20000元,编制记账凭证时误记为2000元,并已登记入账,这类错误更正方法是()。
如图,正四面体ABCD的顶点A,B,C分别在两两垂直的三条射线Ox,Oy,Oz上,则在下列命题中,错误的为
当收入增加时,人们购买增加,货币的交易需求也会增加。()
2007年度上海的财政收入约是新疆的()。
最新回复
(
0
)