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  3. Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the

Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the

admin2023-02-24  54
问题     Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the world. Euromonitor, a research firm, believes it will grow 8％ each year from now to 2017.
    It would seem【C1】________then, that some of the world’s best-known brands are giving up on such an【C2】________market. This week L’Oreal of Prance, the world’s biggest cosmetics firm, said that it will stop selling its Gamier line of beauty products in China. This came on the【C3】________of an announcement by Revlon, an American【C4】________that it would leave the country altogether.
    L’Oreal insists that this is not a step【C5】________from the Chinese market, of which it【C6】________an 11％ share, but rather a【C7】________in strategy. It says it will henceforth【C8】________selling Chinese consumers its L’Oreal Paris and Maybelline New York lines. Revlon has done rather less well in China, which【C9】________a tiny share of its global【C10】________. It is said to have【C11】________a big fall in sales in recent months and【C12】________this on a slowing Chinese economy.
    A few years ago, when China’s annual GDP growth was in double digits and its consumers had【C13】________ begun to fill their repressed desire for foreign luxury, the firms that sold it set themselves ambitious targets. Now China is coming to【C14】________a more normal emerging market: still with much potential for growth,【C15】________with no guarantee that every【C16】________foreign product entering it will get a piece of the action. Consumers are becoming more【C17】________, and are increasingly unwilling to pay extra money for all but the very best brands.
    At the same time costs are high. Wages for "beauty assistants" and other saleswomen are【C18】________at double-digit rates annually. Marketing in such a huge and diverse country, are【C19】________. To cap it all, Chinese cosmetics firms are quickly catching up with the foreign ones.
    As the costs rise and the【C20】________slows, L’Oreal and Revlon are unlikely to be the last foreign cosmetics firms to think again about their ambitions in China.
【C18】
选项 A、rising
B、decreasing
C、controlling
D、descending
答案A
解析 上句指出运营成本很高(costs are high)。本句为具体的例子，用以证明成本高昂。空格处词语为表语，用于修饰本句主语Wages，其后的介词短语为数字，用于修饰空格处词语。根据常识，销售人员的工资与成本成正比关系，故选A项rising，说明因为销售人员工资持续增长，造成运营成本增高。B项decreasing“下降”、D项descending“递减”与本句语义相反。C项controlling“控制”，不能准确说明工资是升高还是降低，从而无法体现工资与成本间的因果关系。
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