首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s i
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s i
admin
2010-03-19
56
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s is that it’s one person’s opinion. But because the two big cola companies-- ocaCola and Pepsi Cola--are marketed so aggressively, we’re wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either CocaCola Or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either C0caCola Classic or Pepsi, Diet Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished.
Getting ail four samples right was a tough test, but not too though, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified theft brand of choice in all four trials. The diet cola drinkers did a little worse -- only 7 out of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
According to the passage the preference test was conducted in order to______.
选项
A、find out the role taste preference plays in a person’ s drinking
B、reveal which cola is more to the liking of the drinkers
C、show that a person’ s opinion about taste is mere guesswork
D、compare the ability of the participants in choosing their drinks
答案
A
解析
细节题。本题询问的是这次口味偏好试验活动的目的是什么。文章第一段的第三句话中提到“…we’ve wondered how big a role taste preference actually plays in brand loyalty”,点明我们想搞清口味爱好在使一个人坚持只喝一种品牌的饮料中到底起到什么作用。然后接下来一句话“We set up a taste test that challenged people who identified themselves as either Coca-
转载请注明原文地址:https://kaotiyun.com/show/st9K777K
0
专业英语四级
相关试题推荐
WhichofthefollowingisTRUEaboutSyriatoday?
USFAMILIESTODAYIntheearlydaysofAmerica,thefamilyheldtogetherforeconomicreasons./Father,motherandchildrenal
AccordingtoMr.Annan,whatmaybeasourceofproblemsfacingtheworld?
Duringthe1980s,unemploymentandunderemploymentinsomecountrieswasashighas90percent.Somecountriesdidnot【C1】______
JohnHaroldDrakeisamanofdeepcompassion,andhaswrittenabookthatarguesforthecauseofchildreninneedoflove."Ch
Manystudentsfindtheexperienceofattendinguniversitylecturestobeaconfusingandfrustratingexperience.Thelecturersp
Nancybecameataxidriverbecause
Mostearthquakesoccurwithintheupper15milesoftheearth’ssurface.Butearthquakescananddooccuratalldepthstoabout
MarkTwain’sAdventuresofHuckleberryFinnSamuelClemens,whosepennameisMarkTwain,publishesAdventuresofHuckleber
MarkTwain’sAdventuresofHuckleberryFinnSamuelClemens,whosepennameisMarkTwain,publishesAdventuresofHuckleber
随机试题
(2021年德州齐河)作为儒家学派的创始人,孔子深受世人敬仰,后世对之进行祭祀的人也很多。其中,中国第一位祭祀孔子的皇帝是()
对成人进行腰椎穿刺术,进针深度约为
下列药物中具有酰胺结构的是
急性肾小球肾炎在病程早期突然发生惊厥,应首先考虑
对于出票日期大写不规范的票据,银行可以受理,但由此造成的损失,由出票人自行承担。()
在无纸化发行的情况下,股份交收以认股者持股载入股东名册为要件。()
下列组合中,全部属于“东南亚国家联盟”国家的是:
长征精神,就是()
造纸术
A、Theyshouldbeburiedlyingdown.B、Theyshouldheburiedstandingup.C、Theyshouldbeburiedafterbeingwashed.D、Theyshou
最新回复
(
0
)