首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th
admin
2012-07-22
68
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But the mass production of goods resulting from the Industrial Revolution in the 19th century made person-to-person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person-to-person Selling too slow and expensive for almost all Companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, than radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for political candidate, make a contribution, or even to join the army. Like any personal salesperson, the advertisement tries to persuade. The decision is the prospect’ s.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost publishing magazines and newspapers.
From the last sentence of the second paragraph we learn______.
选项
A、advertising is no different from person-to-person selling in substance
B、advertising extends sales promotion to a larger area
C、advertising has greatly improved the production of goods
D、it is very expansive to advertises a new product
答案
A
解析
这句话的意思为:“广告与面对面直销的方式本质上没什么区别”。该句可译为:“可见,广告只不过是花钱利用各种媒体的时间和版面完成销售或推销的目的。”
转载请注明原文地址:https://kaotiyun.com/show/svmK777K
0
专业英语四级
相关试题推荐
Manytheoriesconcerningthecausesofjuveniledelinquencyfocuseitherontheindividualoronsocietyasthemajorcontributi
Lichenscanbespectacularforanyonewhocarestolook,butfewpeopletakethetrouble.Oftenmodestlycolored,andseemingly
Ourjourneywasslowbecausethetrainstopped______atdifferentvillages.
Noonewouldimaginethatthatcitywasjustanight’sjourneyfromhere.Itseemedasthough______inanotherworld.
Oursisasocietythattriestokeeptheworldsharplydividedintomasculineandfeminine,notbecausethatisthewaytheworl
______isgenerallyaccepted,economicalgrowthisdeterminedbythesmoothdevelopmentofproduction.
Althoughhethoughthewashelpingustopreparethedinner,hewasactually______theway.
Janethaseventuallydecidedtogoona
Accordingtothepassage,mothersin______spendmoretimelookingafterchildren.
Onlywhenhethoughthimselfunobservedcouldone______theunderlyingmelancholyandfrustration.
随机试题
按约见方式,约见顾客的方法有()
A.蠕动B.紧张性收缩C.容受性舒张D.分节运动E.袋状往返运动小肠特有的运动是
抗风湿治疗用阿司匹林4~6g/d,分3~4次口服,有确效。其目的是
患者,女性,64岁。反复咳嗽、咳痰25年。近2周来除上述症状加重,并伴气促、双下肢水肿。自服氢氯噻嗪25mg,bid,双下肢水肿稍好转,但气促加重,并出现心悸、烦躁不安、四肢抽搐,被家人送入急诊室。经吸氧每分钟5L、抗炎、解痉治疗1天后,护士发现患者白
2007年,大连东风机械制造厂与天津速达运输公司签订一份海上运输合同,合同约定,速达运输公司将东风机械制造厂的产品从大连运往广州。后来天津速达运输公司未能及时将产品运到目的地广州,双方发生纠纷,大连东风机械制造厂可以向()法院提起诉讼。
下列各项经济业务中,会使得企业资产总额和权益总额发生同时增加变化的有()。
针对部分青少年沉迷网络的现象,某地对网吧的开设做出限制。在未成年人保护中,这主要是在保障未成年人的()。
学生心理发展具有的基本特征有()。
阅读下文,回答111—115题。基因改造食品就是利用基因技术改造农作物,以人为的方式将一段特殊的基因(可能是病毒的、动物的或植物的)片段插入原有的作物中,改变其特征,使其具备新的特征。其优点在于增强作物的抗菌、防虫害能力,提高食物的营养和品
鱼鳞图册
最新回复
(
0
)