首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer. A woman stood in her kitchen,
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer. A woman stood in her kitchen,
admin
2014-03-15
52
问题
Excerpt 1
I saw a television advertisement recently for a new product called an air sanitizer. A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant. She appeared very determined. Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself.
Excerpt 2
During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products. But when factory production got into full swing and new products, e. g. processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary. Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers. The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands.
Excerpt 3
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living.
Excerpt 4
Search advertising-the small text-ads that appear alongside Google and Yahoo Searches-account for 40%of the online ad market. Another 20% goes to display ads and 18% to classified advertising. But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users.
Excerpt 5
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective-and the most expensive-form of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
Excerpt 6
Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
Now, the most effective form of advertising is_____.
选项
A、a 30-second prime-time TV ad
B、a 30-second prime-time online advertising
C、online advertising
D、most expensive TV ad
答案
C
解析
根据Excerpt 5中内容可知,三十秒钟的黄金时段电视广告曾经是最有效、收费最高的广告形式。但那都是因特网出现之前的事了,本周网络广告又实现了新飞跃。所以选C“网络广告”。
转载请注明原文地址:https://kaotiyun.com/show/swhi777K
0
在职申硕(同等学力)英语
相关试题推荐
关系市场营销是建立企业与顾客之间的()。
某些物品或服务的市场需求在一年的不同季节或一周的不同日子甚至一天的不同时间上下波动很大的一种需求状况是指()。
Revengeisoneofthosethingsthateveryoneenjoys.Peopledon’tliketotalkaboutit,though.Justthesame,thereisnothing
A:I’msorry.He’snotinhisoffice.B:______
Facinggrowingcostsandshrinkingtax______,thegovernmentisnowthreateningtocutfundingforenvironmentalprotectionprog
Man:Youknowwhat?Youshouldinvestthemoneyyourself.Woman:Thathadcrossedmymind.Question:Whatdoesthewomanmean?
Man:Areyoureadytogojogging?Woman:Almost,Ihavetowarmupfirst.Question:Whatdoesthewomanmean?
Moneyisakeyelementineconomicandbusinessactivitiesandhasbeenthethemeofmanywittyremarks.BenjaminFranklinonce
Moneyisakeyelementineconomicandbusinessactivitiesandhasbeenthethemeofmanywittyremarks.BenjaminFranklinonce
Americanshaveagreatloveforinformalityandnowhereisthisbetterexpressedthanintheirlovefornicknames(昵称、绰号).Upon
随机试题
继发性内驱力
影响社会知觉的因素很多,这些因素可以归为几方面内容,下列()不属于其中之一。
白前与前胡都具有的功效是
患者,男性,63岁。反复发生黏液稀便、腹泻、便秘4个月,脐周及下腹部隐痛不适,腹平软,无压痛及肿块,粪便隐血试验(+)。发病以来,体重下降5kg。该患者最应该考虑
某工程项目业主邀请了三家施工单位参加投标竞赛。各投标单位的报价见表6-1,施工进度计划安排见表6-2。若以工程开工日期为折现点,贷款月利率为1%,并假设各分部工程每月完成的工作量相等,并且能按月及时收到工程款。就甲、乙两家投标单位而言,若不考虑
关于中国证监会对期货交易所的监管描述正确的有()。
相对于派发现金股利,食业发放股票股利的优点有()。(2009年)
也许在文字产生以前,人们就知道利用植物的生长和动物的行踪来判断季节,这种物候授时是早期农业生产所必需的。物候虽然与太阳运动有关,但由于气候变化多端,不同年份相同的物候特征常常错位几天甚至更多,_______。观象授时,即以星象定季节。比如《尚书.尧典》记载
所有的金属都能导电,铜是金属。所以铜能导电。以下哪项与上文推理形式相同?
DieMutterkauft______KinddasFahrrad.
最新回复
(
0
)