首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、People seldom watch advertisements in holiday. B、People seldom give sports equipment as holiday gifts. C、People seldom make ad
A、People seldom watch advertisements in holiday. B、People seldom give sports equipment as holiday gifts. C、People seldom make ad
admin
2018-04-15
16
问题
Last time we were talking about the need for advertising. Now, let’s look at how you can successfully call attention to the service or product you want to sell. To succeed, you’ve got to develop a systematic approach. But what does a systematic advertising plan look like? Well, it covers what we call—the "Four Ms": Market, Media, Money, Message. All are important areas to focus on when creating your advertising plan.
The First step is to look at your Market, that’s the people who might become customers, buyers of your service or product. You need to know all about your possible customers: Who are they? What age group are they? What do they like, or dislike? How do they shop?
Next, Media. You need to figure out: Which media you should advertise through? Which media will reach your intended audience? So, you do research, trying to determine which media will reach the most potential customers for the lowest cost. For instance, if you have a product, that teachers would like, then teachers are your market. So you ask yourself: What magazines do the majority of teachers read? What TV programs do teachers watch? Do teachers listen to much radio? At what times of the day?
The third M—Money. You have an advertising budget to spend, but how do you spend it wisely. Again, research is the key: When to advertise? Or how to get the best rates? Like, maybe you’re advertising sports equipment, and you have been spending most of your budget during the holiday season when people buy gifts for each other. Now, in theory, that would seem a great time to advertise, but a research may show you’re wrong, that the customers who buy sports equipment tend not to give it as a holiday gift, but want to use it themselves. In that case, advertising during a different season of the year might give you better results.
OK, finally, there is your Message: What do you want to say about your product? Why will buying it make the customer’s life easier, or safer or better somehow. Whatever the message is, make sure you get it right. For example, there was this Soup Shop, the soup was really tasty, but there weren’t a lot of customers. The owner thought that may be if they give something away for free with each purchase, then more people would come buy soup. So they got some cheap socks, and they advertise to give a pair away with each bowl of soup. But, then even fewer people came to the restaurant. Well, you can imagine why. People started to associate the soup with feet: they began to imagine the soup smelled like feet. The advertising massage, soup means free socks, was a bad choice.
16 What is the second "M"?
17 Why shouldn ’t we advertise sports equipment during holiday season?
18 Why does the soup shop lose its customers?
选项
A、People seldom watch advertisements in holiday.
B、People seldom give sports equipment as holiday gifts.
C、People seldom make advertisements in holiday.
D、People seldom use sports equipment in holiday.
答案
B
解析
录音提到研究似乎表明,购买运动器材的顾客倾向于自己使用,并不是把它作为节日礼物赠送给他人,因此假期并不是做运动器材广告的好时机。本题选B项。
转载请注明原文地址:https://kaotiyun.com/show/sxT7777K
0
大学英语六级
相关试题推荐
LifeBeginsat100[A]Thisyear,thenumberofpensionersintheUKexceededthenumberofminorsforthefirsttimeinhistory.
A、Becauseshecandoitmorepolitely.B、Becauseshehasbeendrivencrazy.C、Becausesheshouldkeepherkidsasleep.D、Because
Shoppinghasbecomeaverysecretandmysteriousaffair.Conspicuousconsumptiondoesnotlookgoodduringarecession,whichex
AremarkablethinghappenedinNewYorkrecently:thestatelegislature,ineffect,turneddownthechancetowin$700millioni
AstheworldexcitedlygreetedSnuppy,thefirstcloned(克隆)dog,commentatorscelebratedourcleverness.Manyfeelproudthatour
A、Hersupporterspaidthefamilyofthemanshekilled.B、ShegothelpfromtheInternationalLaborOrganization.C、Shearguedt
Forthispart,youareallowed30minutestowriteashortessayentitledOnCollegeStudents’CrazeforFamousBrands.Youress
A、Itisonlyusedforillegalactivities.B、Itwascreatedin2009byMicrosoft.C、Itisdigitalinsteadofprintedmoney.D、It
Innovation,theeffectiverecipeofprogress,hasalwayscostpeopletheirjobs.Overthepast30yearsthedigitalrevolutionh
随机试题
A.全金属型B.金属基托型C.金属支架型D.网状加强型E.塑料基托型某患者对塑料非常敏感,应选择的铸造支架类型
对放疗及化疗均敏感的肺癌类型是()
既能清热解毒,又能止血、驱虫的药物是()。
红细胞内谷胱甘肽还原酶是核黄素营养状况的标志。()
下列选项中有歧义的一句是()。
某市电商人才紧缺,为此,市政府准备出台引进培养电商人才的政策。在政策出台前,需要组织开展前期的调研工作。如果你是市政府工作人员,让你负责此次调研,你怎样开展?
Ispenthourssimplywanderingthesebackstreets,lookingforphotoopportunitiesandinhalingtheunmistakablescentofburnin
硬盘属于()。
Manyprivateinstitutionsofhighereducationaroundthecountryareindanger.Notallwillbesaved,andperhapsnotalldeser
TherecentannouncementthatGPs(全科医生)maysendpatientswithdepressionawaywiththesuggestionthatthey(1)_____a"mood-enhan
最新回复
(
0
)