首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the statements below and the article about pricing on the opposite page. Which section (A, B, C or D) does each statemen
Look at the statements below and the article about pricing on the opposite page. Which section (A, B, C or D) does each statemen
admin
2012-01-22
42
问题
Look at the statements below and the article about pricing on the opposite page.
Which section (A, B, C or D) does each statement (1-7) refer to?
You will need to use some of these letters more than once.
Getting the price right
A
Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.
The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative’s laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.
C
Many of today’s managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers’ ’elasticity’-how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.
D
One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.
the consequences of companies trying to conceal their approach to pricing
选项
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/t1oO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutinterviewing.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyourAnswerSheet.
ReadthetextbelowabouttheevolutionofAmericanbusiness.Inmostofthelines41—52thereisoneextraword.Itiseither
ReadthetextbelowabouttheevolutionofAmericanbusiness.Inmostofthelines41—52thereisoneextraword.Itiseither
ReadthetextbelowabouttheevolutionofAmericanbusiness.Inmostofthelines41—52thereisoneextraword.Itiseither
•Readthearticlebelowaboutemployeeparticipationandfamily-friendlyworking.•Foreachquestion31—40,writeonewordinCA
Readthefollowingextractfromanarticleaboutbrandstretching(usinganexistingbrandnameonnewtypesofproducts)andthe
Readthearticlebelowaboutlevelsofmanagement.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion
Readthetextbelowabouthowtoformagoodmanager.Inmostofthelines41—52thereisoneextraword.Itiseithergrammatic
•Readthistexttakenfromanarticleaboutmarketing.•Choosethebestsentencefromtheoppositepagetofilleachofthega
•Lookatthestatementsbelowandreadthefiveshortpassagesabouttaxes.•Whichshortpassage(A,B,C,DorE)doeseachs
随机试题
梅尼埃病的病理改变主要是
血培养瓶底部有半渗透膜,只可渗透的物质是
对某航道工程大管桩的外观质量检验不包括()。
进出境快件的申报要求为:出境快件在运输工具离境的3h以内,进境快件的申报时限自运输工具进境之日起14日内向海关申报。()
某电脑上安装的软件有①VisualBasicPhotoshop③Java④Flash。其中属于计算机程序设计语言的有()。
陈白露是曹禺哪部话剧里的主角?()
根据所给资料,回答以下问题。2015年,Z省共有小学3303所,招生59.9万人;在校生357万人,比上年增长0.7%,小学学龄儿童入学率为99.99%。小学生均校舍建筑面积8.2平方米;生均图书26.8册;每百名学生拥有计算机17.1台。共有初中171
一项最新研究发现,世界上的绿海龟越来越“雌性化”。专家估计,到2100年,约有93%的新生绿海龟为磁性。研究表明,决定绿海龟性别的主要因素是海龟孵化时周围沙子的温度。如果沙子的温度在28到30度之间,孵化出来的绿海龟雌雄比例差不多;如果温度高出这个范围,那
孔子说“三军可夺帅也,匹夫不可夺志也”;墨子说“志不强者智不达”;诸葛亮说“志当存高远”。这里的“志”指的是
Failureisacommonthinginourdailylife.Peoplehavedifferentattitudestowardit.Whenfailurecomes,somepeoplebecomes
最新回复
(
0
)