首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Publicity (宣传,报道) offers several benefits. There are no costs for message time or space. An ad in prime time television may cost
Publicity (宣传,报道) offers several benefits. There are no costs for message time or space. An ad in prime time television may cost
admin
2010-12-30
83
问题
Publicity (宣传,报道) offers several benefits. There are no costs for message time or space. An ad in prime time television may cost $250, 000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases (发布) , a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.
Credibility (可信度) about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through (草草翻阅) the ads. Furthermore, there may be hundreds of ads in a magazine. Feature stories (专题报道) are much fewer in number and stand out clearly.
Publicity also has some significant limitations. A firm has little control over messages, their timing, placement (报道顺序) , or coverage. It may issue detailed news releases and find only small portions of them reported by the media; and media have the ability to be much more critical than a company would like. A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain (确定) whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored (赞助) job program might go unreported or receive three-sentence coverage in a local newspaper.
One of the reasons why feature stories seem more reliable than ads is that______.
选项
A、they are more believable
B、they are more objective
C、they are more interesting
D、they are much fewer in number and stand out clearly
答案
D
解析
本题为事实细节题。文章第二段讲到,读者花费时间读报道,但却草草翻阅广告,紧接着,交代原因“Feature stories are much fewer in number and stand out clearly.”故选D。
转载请注明原文地址:https://kaotiyun.com/show/t4LC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Ahobbycanbealmostanythingapersonlikestodoinhissparetime.Hobbyists【B1】______pets,buildmodelshipsanythingap
InAmericansociety,one’ssuccessismeasuredby______.Accordingtothepassage,thenumberoffactorsthatcontributedtoth
InAmericansociety,one’ssuccessismeasuredby______.Intermsofsuccess,thePuritansvalueworkhighbecause______.
Otherexperimentshaveshown【61】thebrainneedstimeto"digest"【62】hasbeenlearned.Thetimenecessary【63】thisis5to1
除了英语外,我们还需学习第二门外国语。
Nowadaysmostcompaniesdon’tjudgeanemployeesimply根据其所受教育。
我的英语教师总是对我应该如何学好英语提出一些建议。
A、smallB、neitherlargenorsmallC、largeD、notmentionedA从原文最后一段的最后一句“Butsuchsmallcomputersarenow...”可知A项是符合题意的。
A、theyhadcutdownallthetreesB、thereweremanytreesthereC、theyhadnowaterD、badweatherstoppedthegrowthoftreesA细
Higherproductivityisessentialtotherisingoflivingstandardsandtothedecliningpricesofgoodsandservices.Buthigher
随机试题
光期引起视杆细胞膜发生的变化是()
急性失血时,最先出现的代偿反应是
怀疑乳腺深部脓肿,下列哪项是最简单的诊断方法脓肿切开引流,切口的最佳选择是
胸骨角在体表可扪及,其两侧平对()。
绝大部分国家对()采用强制保险
甲企业委托乙企业加工一批收回后用于直接出售应税消费品的材料,甲、乙两企业均为一般纳税人,适用的增值税税率为17%,消费税税率为10%,甲企业对材料采用计划成本法核算。有关资料如下:(1)甲企业发出一批委托加工的材料,计划成本为80000元,材料成本差异率
在讲解“遗传信息的携带者——核酸”一节时,教师分析了DNA能作为警方寻找犯罪嫌疑人的重要材料后,提出问题:“DNA的什么特点能让其发挥这么大的作用呢?”这个问题属于()。
科学家发现,儿童时期不接触细菌和病菌,是5岁以下人群糖尿病病例近年来急剧增加的主要原因之一。而那些生活在农村的孩子由于更早接触到带菌的物质,有更多机会与宠物相处,患过敏症、哮喘和湿疹等疾病的几率反而很低。所以,将细菌消灭得过于彻底的环境可能反而会给儿童的健
边际成本
设计该计算机管理系统的E-R图。指出转换结果中每个关系模式的候选码。
最新回复
(
0
)