The primary goal of Informative Speaking is______.

Oral presentations in college courses generally fall into two categories: Informative Speaking and Persuasive Speaking.(18)Informative Speaking has audience learning as its primary goal.(19-1)An informative speech may explain a concept, instruct an audience, demonstrate a process, or describe an event. In an academic setting, the informative speech may take many different forms: individual or group report: oral briefing: oral exams: group discussion.
    Persuasive Speaking is used to influence what an audience thinks or does. The Art of Public Speaking, written by Stephen Lucas, outlines four goals of persuasive speaking: to reinforce the attitudes, beliefs, and values an audience already holds: to take precautions against counter-persuasion: to change attitudes: to motivate an audience to act.(19-2)Persuasion is a very complex process that combines three essential elements: the credibility of the speaker: the logical proof and reasoning presented in the words of the speech: and the use of emotional appeals to influence the audience.(20)Several forms of persuasive speaking exist in the college environment, such as analyses of current events or policies, literary criticism, debates within the classroom and the college community, advocacy presentations, professional interviews, role-playing or simulations.