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  3. After the dotcom boom of the 1990s, the world is about to experience a boom in dots. Over 1,000 new generic top-level domain nam

After the dotcom boom of the 1990s, the world is about to experience a boom in dots. Over 1,000 new generic top-level domain nam

admin2020-03-31  53
问题     After the dotcom boom of the 1990s, the world is about to experience a boom in dots. Over 1,000 new generic top-level domain names(gTLDs)are set to join the 22 existing ones, such as. com and . org, and the 280 country-specific ones, such as . uk, that now grace the end of web addresses. The Internet Corporation for Assigned Names and Numbers(ICANN), the nonprofit organisation that manages the web’s address book, reckons this will boost competition and innovation. It will also increase the cost to businesses of protecting their brands.
    Some of the new gTLDs, such as . guru and . sexy, will flatter owners’ egos. Others, such as . clothing and . photography, will be used by firms to tout their wares. Among the first to go live, on February 4th, was ".web" written in Arabic script. That made history: until now all generic top-level domains have been written in Latin lettering, meaning internet users with Arabic keyboards had to wrestle with ALT, CTRL and the like to type the last few letters of most websites’ names. Other gTLDs in scripts such as Chinese and Russian will follow in the coming months.
    Firms including Apple, Ford and IWC, a watchmaker, have already applied to register their names as gTLDs. That will allow them to ensure they are not used by crooks or cybersquatters. Google, Amazon and others have applied for numerous gTLDs, including . app and . kindle, presumably because they want to use them and think they can make money by selling the right to use "second-level" domains(for example, economist, app), typically for $ 10—50 a year. Firms may also be keen to buy certain second-level domains to stop them falling into the wrong hands. Donuts, a company that has lodged hundreds of applications for gTLDs, has . wtfand . sucks on its list.
    But there are costs to owning a gTLD. Firms must pay $ 185 ,000 to ICANN when applying for one, plus $ 25 ,000 for each year they use it. Deciding which ones to splash out on is tricky. New domains including . biz and . mobi have been added in the past, but have failed to put a dent in the wildly popular . com.
    The avalanche of new domains may also confuse web users, who often get to their destinations via search engines rather than by typing web addresses into browsers. Greater choice and competition should eventually bring them benefits. But the transition may be . complicated.
The appearance of new gTLDs is said to______.
选项 A、enhance innovation
B、strengthen cooperation
C、protect brands of businesses
D、bring benefits to the companies
答案A
解析 题目大意：新域名的出现可以——。根据题干中的new gTLDs比较难定位，因为全文各段都在讨论这个主题，只能根据出题顺序，从第一段开始寻找。该段第二句提到：Over 1，000 new generic top-level domain names(gTLDs)are set to join the 22 existing ones…大意为：超过1 000个新的域名出现了。最后两句提到:．．．reckons this will boost competition andinnovation．It will also increase the cost to businesses of protecting their brands．其中，this和it指代的就是上文提到“新域名出现”这件事。故得出该题答案：boost competition and innovation促进竞争和创新；increase the cost to businesses增加企业成本。四个选项分别是：[A]enhance innovation促进创新；[B]strengthen cooperation加强合作；[C]protect brands of businesses保护企业品牌；[D]bring benefits to the companies为企业带来收益。能够与原文部分信息相符的只有选项[A]，故该项为答案。
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