首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most obvious purpose of advertising is to inform the consumer of available products or services. The second【31】______is to s
The most obvious purpose of advertising is to inform the consumer of available products or services. The second【31】______is to s
admin
2011-02-16
23
问题
The most obvious purpose of advertising is to inform the consumer of available products or services. The second【31】______is to sell the product. The second purpose might be more important to the manufacturers than the【32】______. The manufacturers go beyond only telling consumers about their products. They also try to persuade customers to buy the【33】______by creating a desire【34】______it. Because of advertisement, consumers think that they want something that they do not need. After buying something, the purchaser cannot always explain why it was【35】______.
Even【36】______the purchaser probably does not know why he or she bought something, the manufacturers【37】______. Manufacturers have analyzed the business of【38】______and buying. They know all the different motives that influence a consumer’ s purchase—some rational and【39】______emotional. Furthermore, they take advantage of this【40】______.
Why【41】______so many products displayed at the checkout counters in grocery stores? The store management has some good【42】______. By the time the customer is【43】______to pay for a purchase, he or she has already made rational, thought-out decisions【44】______what he or she needs and wants to buy. The【45】______feels that he or she has done a good job of choosing the items. The shopper is especially vulnerable at this point. The【46】______of candy, chewing gum, and magazines are very attractive. They persuade the purchaser to buy something for emotional, not【47】______motives. For example, the customer neither needs nor plans to buy candy, but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy【48】______. This is exactly【49】______ the store and the manufacturer hope that the customer will【50】______. The customer follows his or her plan.
选项
答案
knowledge
解析
前面讲商家正确的分析市场的供需信息,知道是什么因素影响顾客的购买欲望。这就是他们利用的信息知识。故答案为knowledge。
转载请注明原文地址:https://kaotiyun.com/show/tBXd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
Don’tCountonDung"Conservationists(自然保护主义者)maybemiscalculatingthenumbersofthethreatenedanimalssuchaselephants,
What’sLackingin’Sicko’?Whenitcomestoeconomicdecisions,therearealwaystrade-offs(取舍).Gainonethingandyoul
AImportanceofClassroomLearningBTelevision--ARichSourceofInformationCAdvertisementsasImportantMessagesfromt
AImportanceofClassroomLearningBTelevision--ARichSourceofInformationCAdvertisementsasImportantMessagesfromt
Ofthefollowingmovementsinstructedbythebrain,whichoneisnotmentionedinthearticle?Thefindingsofthestudywithm
Besidestheformofreports,inwhatotherformscanwegiveoralpresentations?
Besidestheformofreports,inwhatotherformscanwegiveoralpresentations?
Waterisakindofchemicalsubstance.
HowoldistheearliestsurvivingexamplesofChineseprinting?
随机试题
女性,28岁。3个月来发现腹胀、腹痛。心肺(一)。腹膨隆,腹壁柔韧感,有压痛及反跳痛,有移动性浊音,右下腹有包块。腹水为渗出液。X线检查:右下肠粘连。首选治疗是
A、掌握最有效的呼吸方法,增加肺活量,预防肺部并发症B、改善肺功能状态和缺氧程度C、促进排痰,改善肺功能,预防肺部并发症D、指导病人定时排便习惯,以解除或预防便秘E、逐步增加呼吸肌力,以获得最佳呼吸功能深呼吸训练目的是()
彭某,男,70岁。因过劳后诱发左侧胸部剧烈疼痛3小时,疼痛向左肩放射,伴心悸,气短,头晕,乏力,大汗出,四肢厥冷,舌淡紫,苔白腻,脉沉细弦,其治则宜
建设工程项目进度计划系统是由()的进度计划组成的系统,它是项目进度控制的依据。
下列各项中,符合房产税纳税义务人规定的是()。
血液循环分为体循环与肺循环两部分,体循环的血液最后回流到()。
左边给定的是纸盒的外表面,下面哪一项能由它折叠而成?
一深一浅的两种阅读路径,并没有随着传播技术的提升、书籍载体的变迁而并轨。甚至,浅阅读更胜一筹了,阅读碎片化就是重要的表现形式之一。诚然,零珠散玉也有价值,但阅读求知若一味追求省事,大脑沟回会变浅的。其实,用什么阅读不是核心,真正的读书人是不在乎书的形式的,
A、 B、 C、 D、 E、 A
Iwishtohaveatalkwithyou,______?
最新回复
(
0
)