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  3. The expression benchmarking has become one of the fashionable words in current management discussion．One straightforward definit

The expression benchmarking has become one of the fashionable words in current management discussion．One straightforward definit

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问题 The expression benchmarking has become one of the fashionable words in current management discussion．One straightforward definition of benchmarking comes from Chris Tether，managing director of a New Zealand-based consultancy firm．“Benchmarking involves learning about your own practices，learning about the best practices of others，and then making changes for improvement that will enable you to meet or beat the best in the world．”
    The essential element is not simply imitating what other companies do but being able to adapt the best of other firms’practices to your own situation．It is a process which forces companies to look closely at those activities which they may have been taking for granted and comparing them with the actives of other world-beating companies．Self-criticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices．
    The process of identifying best practice in other companies include studying companies which use similar processes to your own，even though they are producing different goods．For example，Italian computer company Arita wanted to improve the quality of its technical manuals andhandbooks．Instead of looking at manuals produced by other computer companies，Arita turned to a publisher of popular handbooks such as cookery books，railway timetables and car repair manuals．As Arita’s Technical Director，Claudio Benclii says，“All of these handbooks are communicating complex information in a simple waymexactly what we are aiming to do．And in many cases they succeed far better than any computer company．”
    There is some disagreement among benchmarking specialists as to the best methods to follow when starting a benchmarking exercise in your firm．Everyone agrees that the process must have the full approval of senior management but it is best camed out by a comparatively small team．
    请回答下列问题。
Anita found that a publishing company could___________．
选项 A、make more money than a computer firm
B、produce technical manuals for them
C、show them how to improve their own manuals
D、help them move into new markets
答案C
解析 细节题。根据第三段倒数第二句可知，所有的指南都用简单的方式传递复杂的信息，而且前文提到Arita想改进自己的技术指南和手册的质量。
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