首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
admin
2010-01-15
41
问题
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of the U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall’s American employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the
Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
According to the passage, the U.S. leadership in public relations is being threatened because of ______.
选项
A、an unparalleled increase in the number of public relations companies
B、shrinking cultural differences and new communications technologies
C、the decreasing number of multinational corporations in the U. S.
D、increased efforts of other countries in public relations
答案
D
解析
本题询问美国在公共关系业中的领袖地位受到威胁的原因是什么。根据第二段第一句中的“… the U.S.leadership in public relations is being threatened by PR efforts in other countries",就可以肯定D “其他国家在公共关系业都付出了努力”为正确答案。文章第一段指出“The rise of multinational corporations,global marketing,new communications techno
转载请注明原文地址:https://kaotiyun.com/show/tDnK777K
0
专业英语四级
相关试题推荐
Inmanycountries,whenpeoplegivetheirname,theyrefertothemselvesusingtheirlastnameorfamilyname.IntheUnited
ThecultureoftheUnitedStatesisaWesterncultureoriginallyinfluencedbyEuropeancultures.Ithasbeendevelopedsince
Languagepervadessociallife.Itistheprincipalvehicleforthetransmissionofculturalknowledge,andtheprimarymeans
Inordertoensurethesafetyofstudents,alotofschooladministratorsareconsideringinstallingsecuritycamerasoncampu
HowtoTametheAngerMonsterThreefactorscausinganger•time —atwork: —longerworkinghours
A、Tohelpstudentstobetterrememberpoems.B、Tofacilitatetheprocessofcomposingpoems.C、Toactivateone’sinnerearautom
A、Vocabulary.B、Grammar.C、Phonology.D、A,BandCD细节题。录音中提到:Theconnectionscanbeseeninvocabulary,grammarandphonology。所
Myfatherdidn’tflytoLondonfortheopeningceremony,becausehisdoctorsuggestedthathe______there.
HowlongdidEmilyDickinsonliveinthehousewhereshewasborn?
HowlongdidEmilyDickinsonliveinthehousewhereshewasborn?
随机试题
我国合同法调整的是()
A、1~2个月B、3~6个月C、7~12个月D、1岁以后E、2岁以后单侧唇裂整复术最佳时间
患者,女性,47岁。患大隐静脉曲张。站立时在大腿中部扎止血带,嘱患者下蹲16次后,曲张静脉空虚萎陷,提示的情况是
甲签发一张票面金额为2万元的转账支票给乙,乙将该支票背书转让给丙,丙将票面金额改为5万元后背书转让给丁,丁又背书转让给戊。下列关于票据责任承担的表述中,正确的是()。
甲公司为上市公司,系增值税一般纳税人,该公司销售商品与提高劳务等适用的增值税税率为17%;除特别说明外,不考虑除增值税以外的其他相关税费;所售资产均未发生减值;销售商品与提供劳务为日常的生产经营活动,销售价格均为不含增值税的公允价格;商品销售成本在确认销售
当发生食物中毒时,发生单位及治疗单位应及时向()报告。
小学课程应注重内容的现代化,强调学生学会学习和正确价值观的形成,以()为主。
根据新课程精神结合教学实际,简要回答应该如何加强对学生的学法指导。
政府招聘副科,160多名博士报名,你是怎么看的?
A、Theywillbemorecarefulinbuyingpresents.B、Theywilllearnhowtobudgetandinvestinthefuture.C、Theywillbemoreli
最新回复
(
0
)