首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2021-11-26
30
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. [20] The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential. Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. [21] But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy; [22] they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求。比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在 起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/tLx7777K
0
大学英语六级
相关试题推荐
Emotionisafeelingaboutorreactiontocertainimportanteventsorthoughts.Peopleenjoyfeelingsuchpleasantemotionsasl
Oneofthebiggestvariableswhenflying,isthecompanythatyou’reforcedtokeep.Whetheryou’reineconomyorbusiness,ais
Socialdistancingisputtingpeopleoutofwork,cancelingschoolandtankingthestockmarket.Ithasbeen【C1】______byfear,an
中国幅员辽阔,人口众多,很多地方人们都说自己的方言。方言在发音上差别最大,词汇和语法差别较小。有些方言,特别是北方和南方的方言,差异很大,以至于说不同方言的人常常很难听懂彼此的讲话。方言被认为是当地文化的一个组成部分,但近年来能说方言的人数不断减少。为了鼓
A、Theydon’thavetheurgetobewithfriendsandrelatives.B、Theyhavenochoicebuttolivealone.C、Theypreferdifferentli
A、Variety.B、Flexibility.C、Sensitivity.D、Familysupport.B细节辨认题。女士在谈到自己做国际贸易时说,趋势和需求一直都在变化,所以想要成功就要非常灵活。因此答案为B)。
ThePacificislandnationofPalauhasbecomehometothesixthlargestmarinesanctuaryintheworld.Thenewmarinereserve,n
DoParentsInvadeChildren’sPrivacyWhenTheyPostPhotosOnline?[A]WhenKatlynBurbidge’ssonwas6yearsold,hewasperf
A、Theyprovideworseservice.B、Theylosealotofmoney.C、Theyarefastdisappearing.D、Theywillbede-nationalised.B男士介绍说铁路
A、Shedoesn’tknowhowtoprepareaspeech.B、Shecan’tperformwellasprepared.C、Shedoesn’tknowwheretoputherdraft.D、S
随机试题
KPX-121配产器的偏孔直径为()。
引进500#乙二醇脱水装置中D—504保持适当的操作压力是必要的,其设计值为()MPa。
在已经有的报表中创建子报表,需要确保主报表和子报表所依赖的()已经正确地确立了关系。
下列关于温抗体型自身免疫性溶血性贫血的叙述不正确的是
基站机房共享时,必须根据所有设备的()及楼面结构布置等对机房楼面结构进行安全评估。
某资产评估事务所承包了W企业的一个评估业务,评估对象为W企业2014年购进的一条生产线M,账面原值为300万元,2017年进行评估。在评估过程中评估专业人员收集、整理、分析评估资料,经测算,从2012年到2017年M生产线的价格每年比上一年上长了10%。专
余涌:素食不会导致营养不良。研究表明,人体所需要的各种营养素,从蛋白质到各种微量元素,素食都可以足量含有。方宁:你说素食不会导致营养不良,我不同意。如果所有的人都素食,则目前所有与肉食有关的产业将全部倒闭,由此产生的失业大军将使难以计数的人陷入贫困而
线程在生命周期中要经历5种状态。如果线程当前是新建状态,则它可到达的下一个状态是()。
Ifyouareafanofsciencefiction,you’venodoubtencounteredthetermnanotechnol-ogy.Yetoverthepastyearalso,aseries
Theangryoldladydidn’tknowwho______forthebrokenglass.
最新回复
(
0
)