首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Competitive price. B、Low expectations. C、Vigorous promotion. D、Unique ingredients. B
A、Competitive price. B、Low expectations. C、Vigorous promotion. D、Unique ingredients. B
admin
2022-12-07
68
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen food that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction “Whatever the cost, don’t sacrifice taste.” The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, “We benefited from low expectations. The products were much better than people thought they would be.” This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors but also suggested freshness and richness in vitamins.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、Competitive price.
B、Low expectations.
C、Vigorous promotion.
D、Unique ingredients.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/tNjJ777K
0
大学英语四级
相关试题推荐
Ifyouhavenotreceived________ofyourorderwithintwobusinessdays,pleasecontactourcustomerservicecenter.
(1)We’reswimmingindata,andwecan’thelpbutuseit.LikesonFacebookmeasureoursocialstanding,financialindicatorssl
(1)We’reswimmingindata,andwecan’thelpbutuseit.LikesonFacebookmeasureoursocialstanding,financialindicatorssl
FiveCommonMistakesinConversationsandTheirSolutionsI.NotlisteningA.Problem:mostpeople【T1】______
FiveCommonMistakesinConversationsandTheirSolutionsI.NotlisteningA.Problem:mostpeople【T1】______
Scientistsfindthathard-workingpeoplelivemuchlongerthanaveragemenandwomen.Careerwomenarehealthierthanhousewives
A、Strengtheningpeople’simmunitytoinfection.B、Betterunderstandingpatients’immunesystem.C、Helpingimproveoldpeople’sh
A、Itispartofeverydaylife.B、Itisauniquehumantrait.C、Itisyettobefullyunderstood.D、Itisbeyondordinarypeople.
A、Ithasbeeninfluencedbywar.B、Itisdevaluedbyitsgovernment.C、Itismorecompetitivethanbefore.D、Ithasturnedinto
随机试题
Youhavetoknow________you’regoingbeforeyousetout.
阅读小说片段,回答问题:正说着,只听丫鬟们说:“宝姑娘来了。”……只见宝钗手里托着一丸药走进来,向袭人说道:“晚上把这药用酒研开,替他敷上,把那淤血的热毒散开,可以就好了。”说毕,递与袭人,又问道:“这会子可好些?”宝玉一面道谢说:“好了。”又让
间歇正压通气(IPPV)
对青霉素过敏的患者,最好不选用:
A.消除传染源B.切断传播途径C.保护易感人群D.开展消毒杀虫E.预防接种在肠道传染病流行疫区,加强饮用水消毒,强化食品卫生管理与粪便无害化处理,开展灭蝇并消除蚊蝇孳生地的活动,采取这些防控措施的目的是
下列属于营养必需脂肪酸的是()
如图2所示,如果茎a侧生长素在B点以下的浓度范围内,下列对b侧生长素浓度范围的描述哪项较为准确?()
理论与实际相结合原则是根据教学过程中()的规律提出的。
甲国公民在乙国将丙国公民杀死后逃人丁国,现甲、乙、丙三国均向丁国要求将该甲国公民引渡。下列表述中正确的是()。
任何人不论权力大小、职位高低,只要有违法犯罪行为,就要依法追究和承担法律责任。这体现的是法律的
最新回复
(
0
)