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  3. By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam

By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam

admin2012-02-27  59
问题     By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees (领有执照者). The Atlanta Games will boast an "official" timepiece (clock), two official game shows, and two official vehicles: a family car, and a luxury sedan (轿车). But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
    And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, McDonald’s and Xerox, commit up to $40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400,000 per 30-second slot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell.
    Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer (反对者) is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link. Nike’s strategy is hard to argue with-instead of sponsoring the Olympics, it sponsors Olympians.
    Yet even Nike wants a piece of the Atlantic action. Along with some other non-sponsors, Nike is trying to dot downtown Atlanta with billboards. Advertisement, it’s another Olympic event.
The phrase "official vehicles" ( Line 5, Para. 1 ) refers to ______.
选项 A、automobiles for Olympic officials
B、automobiles used in official occasion
C、automobiles that the Olympic participants must drive
D、automobiles that allowed to bear the Olympic symbol
答案D
解析 本题是推理题。文中第一段提到亚特兰大奥运会的赞助者时说There are 10 Worldwide Sponsors…，接着又说，The Atlanta Games will boast an“official”timepiece (clock)，two official game shows，and two official vehicles…因此这里的official vehicles指的是赞助商提供给奥运会使用的车子，这种车子不只是给官员使用，运动员和其他工作人员也能使用，故排除A选项。使用车子的场合也不一定是正式的官方场合，故排除B选项。C选项不合理。而这种车子作为奥运会的专用车子，都会贴上奥运会的标志，所以D选项是正确答案。
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