首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
admin
2015-04-23
60
问题
Look at the statements below and the text about the marketing principle on the opposite page.
Which section(A, B, C or D)does each statement(1-7)refer to?
For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 The purchase of customers is not to achieve the ownership of the product.
Marketing Principle
A Brilliant marketers try to keep open and flexible, yet there is one unchanging maxim which they share:customers buy products to acquire benefits. Those few words hold the secret of many an innovative organisation’ s success. It is a principle which can be applied to almost any product/market decision. The principle itself is almost deceptively simple,which is why some marketers pass it by. The successful marketing organisation will pay more than lip service to its meaning, because it represents the most basic yet most important principle of marketing.
B Customers do not buy a product for the product itself. Customers buy clean floors,not floor polish. They buy security,not insurance policies,high performance engines(or status),not Ferraris:better lubrication, not industrial cutting oil. An innovative tool manufacturer realised,through the course of its relationship with its customers,that a major problem on the production floor was the time lost in changing abrasive discs. With this in mind, the manufacturer has in the past few months been exerting himself to get the problem solved with the help of a group of technicians.
C The company invested a lot of time and money in seeking a solution, and invented a highly specialised system of binding grit to disc. The result was a new disc which had a longer life and could be removed and replaced faster than the old type. This gave the organisation’s customers the benefit of more efficient production time and better value for money. The benefit in the example served a dual purpose: it gave the customer the advantage of time-saving and cost-effectiveness, and at the same time solved a traditional problem of changing discs. The ’ problem’ in this case was a customer need which had to be satisfied.
D The concept of customer benefits shows the importance of an organisation being orientated towards the customer,or market,rather than the product. An organisation, for example, manufacturing adding machines in a marketing environment which is moving towards calculators will soon find itself and its product obsolete. It must consider what the benefits of its product are—in this case computing sums accurately and quickly—and make sure that it is providing that benefit better than any other organisation. If a more cost-effective method of computing comes along, the customer will naturally be attracted to that product which incorporates those developments and can therefore provide increased benefits.
The marketing principle indicates that manufactures should treat their customers as their first concern.
选项
答案
D
解析
题干意为:生产商应该把顾客作为他们首要的关注对象。D段指出The concept ofcustomer benefits shows the importance of an organisation being orientated towards thecustomer….即:使顾客获益的理念表明了以顾客为中心的重要性。文中的“beingorientated towards the customer”对应于题干中的“first concern”。
转载请注明原文地址:https://kaotiyun.com/show/teoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
•Lookattheformbelow.•Youwillhearpeopleintroducingeachother.(5)______andMissSong,themarketingmanagerof
随机试题
A.休克B.腹膜炎C.两者皆有D.两者皆无绞窄性肠梗阻可表现为
Jenkinswasajeweller,whohadmadealargediamond(钻石)ringworth£57,000fortheSilkstoneJewelleryShop.Whenitwasready
引起猩红热的病原体是
部分自理报关企业在本企业办理进出口货物的报关纳税事宜时,还可代理其他企业单位报关。()
对银行产品的定价目标只是实现利润的转化。()
某家电企业为增值税一般纳税人,使用的增值税税率为17%,2014年8月份该企业发生的有关职工薪酬的资料如下:(1)当月应付职工工资总额为500万元,“工资费用分配汇总表”中列示的产品生产工人工资为350万元,车间管理人员工资为70万元,企业行政管
构成骨膜、肌腱、韧带的主要组织是()
过点(3,1)作圆(x一1)2+y2=1的两条切线,切点分别为A、B,则直线AB的方程为().
盛某有三个子女,盛某死亡后,大儿子未经弟弟妹妹的同意,擅自将盛某遗留的房屋卖给他人,二儿子从外地回来后,向法院起诉,要求继承遗产。法院受理后,盛某的小女儿正好也从外地赶回,要求参加诉讼继承遗产。盛某的小女儿在诉讼中的地位是()。
2018年,从险种来看,财产险业务原保险保费收入10770.08亿元,同比增长9.51%;人身险原保险保费收入27246.54亿元,其中寿险业务原保险保费收入20722.86亿元,同比下降3.41%;健康险业务原保险保费收入5448.13亿元,同比增长24
最新回复
(
0
)