首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
admin
2011-01-05
56
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans for few changes in the up-market retailing network that helped push sales to $27 to $85, will continue to be sold only in better specially, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors, partly out of necessity. At times the unexpected demand for Reebok shoes exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/thVK777K
本试题收录于:
C类竞赛(非英语专业本科)题库大学生英语竞赛(NECCS)分类
0
C类竞赛(非英语专业本科)
大学生英语竞赛(NECCS)
相关试题推荐
(1)NotfaroffthePacificcoastintheCostaRicanjungle,acommunityhastakentothetreestocraftanew,sustainablelife
Itisnotsurprising,【C1】________thelackoffitbetweengiftedstudentsandtheirschools,thatsuchstudentsoftenhavelittl
Almosteverynewinnovationgoesthroughthreephases.When【C1】________introducedintothemarket,theprocessof【C2】________i
Readcarefullythefollowingexcerpt,andthenwriteyourresponseinNOLESSTHAN200words,inwhichyoushould:1)Summar
YouaredoingaminiresearchprojectonInternetusers.Thefollowingaresomeusefulmaterials.Writeareportofabout200wo
Highereducationisn’tforeveryone,andpeoplehaveavarietyofpathstochoosefrom【T1】________.Theymightknowfromthesta
A、Byplane.B、Bycar.C、Bytrain.D、Hitchhiking.A由原文可知,女士打算看看飞往洛杉矶的航班,说明她准备搭乘飞机。因此答案为A。
Wherewerethetwomankilled?
Whydidn’ttheyseeCastaway?
【T1】意识是一种奇妙地反应、思考和选择的能力,是人类最伟大的进化性成就。(consciousness)但是,再好的东西也不宜过多。【T2】幸运的是,人类也具备了不假思索办事的能力。(performtasks)完成这些复杂行为,像学习如何演奏吉他、说
随机试题
当某溶液的氢离子浓度为10-3g/L时,它的PH值为()。
人的最基本或最一般的能力是
关于胸部后前位的照片显示,错误的是
A.皮肤灼红、干燥无水疱,痛觉敏感B.皮肤苍白,干燥无水疱,痛觉消失C.大水疱,疱壁厚,基底潮红,疼痛剧烈D.小水疱,疱壁厚,基底红白相间,痛觉迟钝E.大水疱,疱壁厚,有树枝状栓塞血管,痛觉迟钝深Ⅱ度烧伤的特点是
在项目组织计划的制定与执行中,项目界面不包括()。
出境集装箱报检及检验检疫工作程序有:填写《出从境集装箱报检单》、( )、实施检验检疫、( )。
下列关于投资回收期的说法,正确的有()。
请阅读下列材料:材料1:《获取网络信息的策略和技巧》模块强调学生在经历信息获取的过程中,掌握信息获取的策略与方法。教材着重要求学生学习网络信息检索的一般方法,归纳网络搜索引擎的使用技巧,这将为本模块其他内容和选修模块的继续学习奠定重要基础。本节学
用10张同样长的纸条粘接成一条长61厘米的纸条,如果每个接头处都重叠1厘米,那么每张纸条长()厘米。
设总体X与Y独立且都服从正态分布N(0,σ2),已知X1,…,Xm与Y1,…,Yn是分别来自总体X与Y的简单随机样本,统计量服从t(n)分布,则=______.
最新回复
(
0
)