首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Read the following text and answer the questions by choosing the most suitable subheading from the list A-G for each of the numb
Read the following text and answer the questions by choosing the most suitable subheading from the list A-G for each of the numb
admin
2019-06-06
55
问题
Read the following text and answer the questions by choosing the most suitable subheading from the list A-G for each of the numbered paragraphs (41-45). There are two extra subheadings which you do not need to use. Mark your answers on the ANSWER SHEET. (10 points)
A. Measure your progress
B. Integrate customer loyalty programs and promotions
C. Just because you built it doesn’t mean they’ll come
D. Justify your monthly spending through product bundling
E. Build your site around your customer
F. Improve the quality of your products
G. Make a selling plan
Today, some 30% of small business owners don’t have a Web presence at all, while the vast majority who do are watching their sites sit stale, waiting and wanting for business. Where did things go wrong? There are common principles followed by those whose dreams of online success have become reality.
【R1】______
Thinking of your site as your online storefront, built around delivering the highest-quality customer experience from the moment your customer steps through the "door".
Years ago, I worked with a woman who sold purses online through a home-built site that lacked critical e-commerce components. After a simple redesign including product descriptions, comprehensive navigation, and a secure, user-friendly ordering system, her revenue increased fivefold. And she began receiving rave reviews from customers impressed with the ease and convenience of the online shopping experience.
【R2】______
If you aren’t seeing a large volume of targeted traffic to your site, it’s time to up the ante.
One of my past clients had a well-designed physical storefront, solid prices, and quality offerings. However, he wasn’t able to drive enough store traffic despite targeted advertising efforts in print publications and other offline venues. We decided to shift those ad dollars to an online pay-per-click campaign—in which the advertiser pays whenever someone clicks on its entry posted during the course of a site search based on keywords relevant to his business. The immediate impact was staggering. Online revenue soared tenfold to $1 million from $100,000 within only a few months.
【R3】______
Containing discounts, news, or friendly service reminders. Use discount promotional offers to stay in touch with past visitors to your site.
One villa rental company had a Web site that generated very few calls and online bookings. I helped the company set up a "last minute deals" distribution list. By subscribing, site visitors would receive weekly e-mails offering 11th-hour discounts on villa rentals. As a result, the company captured contact information for thousands of possible customers, reduced its unused inventory to almost zero, and increased revenue significantly.
【R4】______
While pay-per-click Internet advertising is much more cost-effective than traditional media channels, bundling products together will not only increase your sales revenue, but also enable you to get more out of your per-click ad rates.
A manufacturing company selling $50 items was having trouble justifying the cost of online keyword ads. By bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sales representative agencies and focused on large-volume buyers, such as Wal-Mart and Target. Needless to say, the company had no trouble exceeding its yearly sales quota.
【R5】______
Your site may be live, but how is it performing?
Armed with these simple lessons, vow to make your business realize the true promise of the Internet.
【R3】
选项
答案
B
解析
在下文的论述中,作者给出了实施这一原则和建议的具体方法,包括打折、新闻和友好的提醒性服务。通过提供打折的促销活动来与网站的访问者保持联系。因此,接下来论述的内容至少应该与顾客忠诚或促销有关,甚至可能继续论述打折的销售手段。故可判断该题的小标题是“将顾客忠诚计划和促销手段结合在一起”。故B项为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/tknZ777K
0
考研英语一
相关试题推荐
MuchofcontinentalEuropeisinpoorshape.True,theaggregatewealthofpeopleislittlechangedandthesocialcapitalinmu
Ifyouwatchedacertainswimmer’sRioGamesdebutonSundaynight,whenhepropelledtheUnitedStates4×100-meterrelayteamt
Thereareagreatmanycareersinwhichtheincreasingemphasisisonspecialization.Youfindthesecareersinengineering,in
Writeanessayof160-200wordsbasedonthefollowingdrawing.Inyouressay,youshould1)describethedrawingbriefly,
Manyyoungpeoplegotouniversitywithoutclearideaofwhattheyaregoingtodoafterwards.Ifastudentgoestoauniversity
Itneverrainsbutitpours.Justasbossesandboardshavefinallysortedouttheirworstaccountingandcompliancetroubles,a
Homeworkhasneverbeenterriblypopularwithstudentsandevenmanyparents,butinrecentlyyearsithasbeenparticularlysco
OnSeptember28thTimCook,Apple’schiefexecutive,publishedanopenletterapologisingtocustomersfortheshortcomingsoft
OliviaPedersenthoughttheNissanLeafparkedoutsideherfavouritelunchspotnearEmoryUniversity,mustbehers.Butshecou
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals,【B1】______this
随机试题
法人的机关是指根据法律或者法人章程的规定,对外代表法人对内负责法人事务的个人或集体,是法人目的事业活动的承担者。下列不属于法人机关的是()。
A.无痛性肉眼血尿B.肉眼血尿伴肾绞痛C.初始血尿D.终末血尿伴膀胱刺激征膀胱癌的血尿特点是
表面活性剂有崩解作用,它能增加片剂的何种物质,使水分借助何种途径渗透到片芯起崩解作用。
参与ADCC杀肿瘤细胞的有()。
水流在直径为d的圆管中满流流动时,湿周χ和水力半径R分别是()。
关于不锈钢防腐蚀性能特点的说法,正确的是()。
某空调工程,该工程采用集中式空调系统,风管系统设计工作压力为1600Pa。某工程公司承担了此空调工程的施工任务,在风管的制作与安装施工过程中,其部分具体的施工方法和过程如下:(1)风管穿过需要封闭的防火防爆楼板时,设置了1.2mm厚的钢板防护管。
下列各项中,属于会计处理方法的有()。
给定材料1.2014年1月14日,中共中央总书记、国家主席、中央军委主席习近平在中国共产党第十八届中央纪律检查委员会第三次全体会议上发表重要讲话。他强调,坚持党要管党、从严治党,强化党对党风廉政建设和反腐败工作统一领导,强化反腐败体制机制创新和制度保障,
铺设一条自来水管道,甲队单独铺设8天可以完成,而乙队每天可铺设50米。如果甲、乙两队同时铺设,4天可以完成全长的,这条管道全长是多少米?
最新回复
(
0
)