首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
admin
2012-01-22
78
问题
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the overall supply of advertising time and space, the increase of new communications channels can be expected to control ad-ate inflation. Figuring out the right way to send the right message to the right person at the right time is difficult, but important.
B The surprisingly impressive recent results of P&G suggest that targeting might also be a benefit to corporate productivity. In 2003, P&G spent $4.4 billion, or 10.1% of sales, on advertising. In 1998, the last time its spending reached 10%, unit sales volume rose by nearly 4%. Today, P&G unit growth rate is running closer to 9%. "They are spending about the same money and getting three times the lift."
C At the same time, the fading of the age of mass marketing poses a threat to the traditional mass media and their heavily ad-dependent business models: To date, network TV and its mass brothers have held tight to the lion’s share of advertising, despite their decreasing audiences. Even as prime-time ratings fell by 41.5% from 1977 to 2003, network TV’s advertising revenues rose nearly fivefold, why keep paying more for less? For a marketer looking to build brand awareness or to convey a simple, timely message to a big swath of the country, there is no effective substitute for mass media, particularly TV.
D Mass media’s share of advertising is declining now as marketers boost spending on more targetable, narrowcast media. A recent study by a Wall Street firm predicts that the ad revenues of narrowcast media will grow at 13.5% a year from 2003 to 2010, while the mass media putter along at 3.5%—well below the projected 5.7% gain in gross domestic product, By 2010, as it is predicted, marketers will spend more for advertising on cable ($27 billion) and the Internet ($22.5 billion) than on network TV ($19.1 billion) or on magazines ($17.4 billion).
Targetable channels of ads can be favourable to productivity.
选项
答案
B
解析
题目意为:有针对性的广告投放渠道对生产率起到促进作用。B段指出“Targeting might also be a benefit to corporate productivity.”即:有针对性地投放广告对企业的生产率也会有好处。其中,文中的be a benefit to corporate productivity对应题干中的favourable to productivity, 文中的targeting与题干中的targetable channels表意一致。
转载请注明原文地址:https://kaotiyun.com/show/tnoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthetextbelowaboutwritingaresume.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyincor
Readthearticlebelowaboutemployeeparticipationandfamily-friendlyworking.Foreachquestion31—40,writeonewordinCAPI
Readthearticlebelowabouttheroleofmanagementofworkers’union,andthequestions.Choosethecorrectwordorphrasetof
Readthefollowingextractfromanarticleaboutleadershipincompanies’management,andthequestionsfollowed.Foreachquest
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
Lookatthestatementsbelowandatthefivecommentsbyfivetopbusinesspeopleonhowtoinfluencepeopleatworkontheoppo
Wouldyoupleasetellusyourname?Whereisyourhometown?Howmanypeoplearethereinyourfamily?Doyouworkorareyouas
随机试题
根据中文提示,将对话中缺少的内容写在线上。这些句子必须符合英语表达习惯。打句号的地方,用陈述句;打问号的地方,用疑问句。提示:顾客到商店买帽子。售货员向她推荐一顶蓝色的和绿色的,但都太小了。售货员让她下周再来A:Goodmorning,
原方用法要求以温酒送下的是
外伤后出血、烦躁,肢端湿冷,脉搏105次/分,脉压20mmHg。应考虑为( )。
绒癌最常见的转移部位为
某拟建项目机修车间,厂房设计方案采用预制钢筋混凝土排架结构,其上部结构系统如图6.Ⅰ所示。结构体系中现场预制标准构件和非标准构件的混凝土强度等级、设计控制参考钢筋含量等见表6.Ⅰ.1。另经查阅国家标准图集,所选用的薄腹屋面梁混凝土用量为3.
()是导游的语言艺术中最基本的特点。
下列地区与其传统民居、风俗习惯不相符的是()。
进展:变化
A、Avoidjunkfood,saltyfoods,caffeineandalcohol.B、Drinkaslittlewateraspossiblebetweenmeals.C、Takedrinkswithless
A、Localfolks.B、Professionaleditors.C、Communityactivists.D、Clubsandchurches.D
最新回复
(
0
)