首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
admin
2012-01-22
76
问题
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the overall supply of advertising time and space, the increase of new communications channels can be expected to control ad-ate inflation. Figuring out the right way to send the right message to the right person at the right time is difficult, but important.
B The surprisingly impressive recent results of P&G suggest that targeting might also be a benefit to corporate productivity. In 2003, P&G spent $4.4 billion, or 10.1% of sales, on advertising. In 1998, the last time its spending reached 10%, unit sales volume rose by nearly 4%. Today, P&G unit growth rate is running closer to 9%. "They are spending about the same money and getting three times the lift."
C At the same time, the fading of the age of mass marketing poses a threat to the traditional mass media and their heavily ad-dependent business models: To date, network TV and its mass brothers have held tight to the lion’s share of advertising, despite their decreasing audiences. Even as prime-time ratings fell by 41.5% from 1977 to 2003, network TV’s advertising revenues rose nearly fivefold, why keep paying more for less? For a marketer looking to build brand awareness or to convey a simple, timely message to a big swath of the country, there is no effective substitute for mass media, particularly TV.
D Mass media’s share of advertising is declining now as marketers boost spending on more targetable, narrowcast media. A recent study by a Wall Street firm predicts that the ad revenues of narrowcast media will grow at 13.5% a year from 2003 to 2010, while the mass media putter along at 3.5%—well below the projected 5.7% gain in gross domestic product, By 2010, as it is predicted, marketers will spend more for advertising on cable ($27 billion) and the Internet ($22.5 billion) than on network TV ($19.1 billion) or on magazines ($17.4 billion).
Targetable channels of ads can be favourable to productivity.
选项
答案
B
解析
题目意为:有针对性的广告投放渠道对生产率起到促进作用。B段指出“Targeting might also be a benefit to corporate productivity.”即:有针对性地投放广告对企业的生产率也会有好处。其中,文中的be a benefit to corporate productivity对应题干中的favourable to productivity, 文中的targeting与题干中的targetable channels表意一致。
转载请注明原文地址:https://kaotiyun.com/show/tnoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthetextbelowaboutwritingaresume.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyincor
Readthetextbelowaboutwritingaresume.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyincor
Readthearticlebelowabouttheroleofmanagementofworkers’union,andthequestions.Choosethecorrectwordorphrasetof
Readthefollowingextractfromanarticleaboutleadershipincompanies’management,andthequestionsfollowed.Foreachquest
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutinvestmentandacquisitions.Whicharticle(A,B,C,
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
Readthistextfromanarticleaboutjobreferences.Choosethebestsentencefromtheoppositepagetofilleachofthegaps.F
Lookatthestatementsbelowandatthefivecommentsbyfivetopbusinesspeopleonhowtoinfluencepeopleatworkontheoppo
Lookatthestatementsbelowandatthefivecommentsbyfivetopbusinesspeopleonhowtoinfluencepeopleatworkontheoppo
随机试题
肝素抗凝血作用机理是:
A.清热解毒B.收敛止汗C.聪耳明目D.平肝潜阳E.活血散瘀龙骨与磁石的相同功效是
A.慢性萎缩性胃炎B.慢性浅表性胃炎C.自身免疫性胃炎D.幽门螺杆菌相关性胃炎E.重度不典型增生
育龄期妇女功血,内源性雌激素水平较高者,再修复子宫内膜
粮仓虫害有甲虫、螨虫、蛾类,最适宜这些昆虫卵孵化系列的温度和温度分别是
枳实薤白桂枝汤的功用是()半夏厚朴汤的功用是()
设计中采用的马歇尔试验技术指标有()。
()泄漏后,可用漂白粉加5倍水浸湿污染处,然后再用水冲净。
一般砖混结构的电梯井道采用( ).稳固导轨架,既简单又方便。
民族区域自治制度是在国家统一领导下,()的地方实行区域自治,设立自治机关,行使自治权的制度。
最新回复
(
0
)