首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
admin
2012-01-22
71
问题
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the overall supply of advertising time and space, the increase of new communications channels can be expected to control ad-ate inflation. Figuring out the right way to send the right message to the right person at the right time is difficult, but important.
B The surprisingly impressive recent results of P&G suggest that targeting might also be a benefit to corporate productivity. In 2003, P&G spent $4.4 billion, or 10.1% of sales, on advertising. In 1998, the last time its spending reached 10%, unit sales volume rose by nearly 4%. Today, P&G unit growth rate is running closer to 9%. "They are spending about the same money and getting three times the lift."
C At the same time, the fading of the age of mass marketing poses a threat to the traditional mass media and their heavily ad-dependent business models: To date, network TV and its mass brothers have held tight to the lion’s share of advertising, despite their decreasing audiences. Even as prime-time ratings fell by 41.5% from 1977 to 2003, network TV’s advertising revenues rose nearly fivefold, why keep paying more for less? For a marketer looking to build brand awareness or to convey a simple, timely message to a big swath of the country, there is no effective substitute for mass media, particularly TV.
D Mass media’s share of advertising is declining now as marketers boost spending on more targetable, narrowcast media. A recent study by a Wall Street firm predicts that the ad revenues of narrowcast media will grow at 13.5% a year from 2003 to 2010, while the mass media putter along at 3.5%—well below the projected 5.7% gain in gross domestic product, By 2010, as it is predicted, marketers will spend more for advertising on cable ($27 billion) and the Internet ($22.5 billion) than on network TV ($19.1 billion) or on magazines ($17.4 billion).
Targetable channels of ads can be favourable to productivity.
选项
答案
B
解析
题目意为:有针对性的广告投放渠道对生产率起到促进作用。B段指出“Targeting might also be a benefit to corporate productivity.”即:有针对性地投放广告对企业的生产率也会有好处。其中,文中的be a benefit to corporate productivity对应题干中的favourable to productivity, 文中的targeting与题干中的targetable channels表意一致。
转载请注明原文地址:https://kaotiyun.com/show/tnoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowabouttheroleofmanagementofworkers’union,andthequestions.Choosethecorrectwordorphrasetof
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutinvestmentandacquisitions.Whicharticle(A,B,C,
•Readthearticlebelowabouttheimportanceofcommunicationinbusiness.•ChoosethebestwordtofilleachgapfromA,B,C
•Readthearticlebelowabouttheimportanceofcommunicationinbusiness.•ChoosethebestwordtofilleachgapfromA,B,C
•Readthefollowingextractfromanarticleaboutdiversitymanagement,andthequestionsfollowed.•Foreachquestion15—20,ma
•Lookatthestatementsbelowandatthereviewsofvariousnewbusinessproductsontheoppositepage.•Whichreview(A,B,C
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
Lookatthestatementsbelowandatthefivecommentsbyfivetopbusinesspeopleonhowtoinfluencepeopleatworkontheoppo
Lookatthestatementsbelowandatthefivecommentsbyfivetopbusinesspeopleonhowtoinfluencepeopleatworkontheoppo
随机试题
下列账户中,期末可能有余额的是()
二尖瓣狭窄患者出现下列哪项情况不宜行二尖瓣置换术
多年前,我国东北一个村落发现多起自毖黄鼠,几日后,一个10岁男孩在野外捉到一只体弱,跑得慢的黄鼠,系绳玩耍,半天后,鼠死弃之。2日后,男孩发病,高热40℃,呈稽留热,呼吸急促,心律不齐,血压下降,皮下及黏膜出血,血尿,剧烈头痛,神志不清,时而狂躁,时而昏
与子宫内膜增生过长无关的疾病是
指出下列正确的
安全生产责任的行政处分主要是对()过错的制裁。
关于事故应急救援的相关法律法规,下列说法正确的有()。
在可以预见的未来,会计主体不会破产清算,所持有的资产将正常营运,所负有的债务将正常偿还,这属于()。
根据《中华人民共和国国境卫生检疫法》的规定,以下所列入境集装箱、货物等物品,须经检验检疫机构消毒、除鼠、除虫或其他卫生处理,方准入境的有()。
()的主要任务是使客户在需要的时间和地点获得产品。
最新回复
(
0
)