2. 外语
  3. The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long

The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long

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问题      The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’re also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
     Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember.
Which of the following is most important in making a brand name popular?
选项 A、Being easy to remember.
B、Having lots of advertisements.
C、Gaining support from associations.
D、Showing the benefits customers can have.
答案D
解析 细节题。题目询问哪个选项在使一个好的商标名著名起来中起重要作用。答案可以在第二段的第五行“More important，the name should have meaningful associations that show the benefits customers want”中找到。“More important”在句中起强调作用，由此得知起最重要作用的是要符合消费者的利益。A ：简单便于记忆。B ：做许多广告。C ：通过合作获得支持。D ：显示出消费者所需要的利益。故答案为D。
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