首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long
The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long
admin
2014-06-26
46
问题
The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’re also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember.
Which of the following is most important in making a brand name popular?
选项
A、Being easy to remember.
B、Having lots of advertisements.
C、Gaining support from associations.
D、Showing the benefits customers can have.
答案
D
解析
细节题。题目询问哪个选项在使一个好的商标名著名起来中起重要作用。答案可以在第二段的第五行“More important,the name should have meaningful associations that show the benefits customers want”中找到。“More important”在句中起强调作用,由此得知起最重要作用的是要符合消费者的利益。A :简单便于记忆。B :做许多广告。C :通过合作获得支持。D :显示出消费者所需要的利益。故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/u1MK777K
本试题收录于:
大学英语三级B级题库大学英语三级分类
0
大学英语三级B级
大学英语三级
相关试题推荐
Myteacherisveryhandsomeandhasa______ofhumor.
A、Becausetheyarepaidincash.B、Becausetheyarehigh-gradegoods.C、Becausetheyaresamples.D、Becausetheyaregoodsonsa
Themanstandingthere______chargeoftheschool.
Thismatterissoimportantthatitshouldnotbeleftinthehandsofaninexperiencedlawyer.
NiagaraFailsisagreattourist(attract)______,drawingmillionsofvisitorseveryyear.
Itisnecessarythateveryone______acopyofthisbook.
A、Yes,please.B、OnMonday.C、Isee.D、Good-bye.A本题考查对别人主动提出帮助的回答。回答一般分为肯定和否定两种。肯定回答一般为Yes,please或Thankyouverymuch,否定回答一般为N
Somecitieshaveplannedtheirtransportationsystemsforcarowners.ThatiswhatLosAngelesdid.LosAngelesdecidedtobuild
A、It’smypleasure.B、Thesametoyou.C、No,I’mnot.D、Yes,please.A题目问:“请问您能在这本书上签名吗?"Wouldyouplease…结构表明了问句的请求性质。A)“我很高兴这样
随机试题
衔接是指胎头
在蔬菜、水果中含有的天然抗氧化成分是()。
A、滋阴养血,补心安神B、滋阴清热,除烦安神C、舒肝解郁,安定神志D、清心养血,镇惊安神E、滋补肝肾,养血安神更年安片的功能是()。
A.双氯西林B.哌拉西林C.阿莫西林D.青霉素VE.氨苄西林治疗幽门螺杆菌感染宜选用()。
电气调整试验中,属于电气设备基本试验的有()。
关于建设单位安全责任的说法,正确的是( )。
认知行为矫正技术强调求助者必须()。
阅读下面的材料,回答以下问题:甲、乙都是某公司职员,两人同住一宿舍。2001年春,公司派甲到珠海办事处工作一年。临行前,甲将已使用了一年的一台25英寸彩电委托给乙保管并允其使用。一个月后,甲给乙写信说自己买了一台进口彩电,委托其保管的彩电可以适当
Alongtimeago,atanationalconferenceonbiology,hecautiously______hisnewtheoryonlife.
AnembarrassingexperienceItwasthesmallhoursofthemorningwhenwereachedLondonAirport.IhadcabledLondonfro
最新回复
(
0
)