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  3. Americans to buy a car often use online price-comparison sites to find the best deal. Most such sites charge dealers a small fee

Americans to buy a car often use online price-comparison sites to find the best deal. Most such sites charge dealers a small fee

admin2022-07-29  69
问题     Americans to buy a car often use online price-comparison sites to find the best deal. Most such sites charge dealers a small fee for passing on sales leads from shoppers who have submitted their details. TrueCar does things differently. It charges dealers $300, but only when its introduction of a customer results in a sale, and it makes its dealers guarantee to honour their quotes, no excuses.
    TrueCar taps into data from state vehicle-registration offices, car-loan providers and other sources to compile what it says are the most accurate figures available for what motorists pay for the same car locally. This can be several hundred dollars less than the sticker price, and is often below "invoice"— the price that represents the wholesale price the dealer paid. In fact dealers receive various rebates from carmakers, and make money from such things as loans and service contracts, so a modest profit is still possible.
    But such heavy discounting alarms carmakers. Honda’s American arm recently told dealers it would cut off their marketing allowances if they did not stop offering sub-invoice prices on TrueCar and other sites. Honda insists it will not pay them to market its products as "cheap" or "low-end" cars. It also suggests that some dealers use such sites to "bait-and-switch", offering tantalizingly cheap cars they do not have, to reel in suckers, a practice many states ban.
    TrueCar insists that the contracts it makes dealers sign commit them to deliver the cars they promise at the price quoted. David Wilson, who owns 16 dealerships in California, says he has reason to share
    Honda’s skepticism: he plays back to the Economist a voicemail from a rival dealer who has quoted him an attractive price via TrueCar on a new Lexus, calling to say that they did not have it in stock but could try to find one for him. TrueCar says there had been no hiding of the fact that the model concerned might no longer be available, and thus no question of "bait and switch"; that this was a one-off case and that TrueCar has had few complaints so far.
    However, several states’ regulators are looking into whether the website breaches their laws. Some states specifically ban "bird-dogging"—taking commission for introducing a sale. Some also ban using the word "invoice" in car ads, regarding it as potentially misleading. Colorado’s regulator has warned dealers there that they will be held responsible for any rule-breaking in their TrueCar quotes. TrueCar says it will shortly make changes to its website to satisfy the regulators’ concerns.
    In September, 2015 TrueCar raised $245m for expansion. On January 1st, 2016 it began an exclusive tied-up with Yahoo! to provide car-buying services. It also provides such services for consumer groups such as the American Automobile Association. It could look forward to a large slice of the $6 billion a year American car dealers spend on advertising—if it can convince both regulators and dealers that it is operating within the law.
We can learn from the first two paragraphs that TrueCar________.
选项 A、is more successful in car business than other sites
B、reduces dealers’ profits while protecting buyers’ benefit
C、get support from both car buyers and sellers
D、can benefit not only car buyers but also car dealers
答案D
解析 本题关键词是TrueCar，属于段落定位题，并且根据出题顺序与段落顺序一致的原则，定位前两段。根据第二段第二句可知，TrueCar网搜集到的价格通常比汽车的定价还要低，甚至低于经销商的批发价。第二段最后一句指出，经销商会从汽车厂商处获得各种各样的回扣(receive various rebates from carmakers)，并通过车贷及承包售后服务等赚取利润，因此经销商通过TrueCar网站出售汽车同样能获得一定利润。由此可知，TrueCar网一方面能为消费者提供低廉的汽车价格，另一方面又能使经销商获取一定的利润，对消费者和经销商都有益，因此选项D与原文属于同义替换，为正确选项，同时可知选项B正反混淆。根据第一段前两句可以得知TrueCar网与一般的比价网站的经营方式不同：只在推荐的客户购买了汽车后才会收取经销商300美元的费用，并保证经销商无条件地履行其承诺的价格(makes its dealers guarantee to honour their quotes, no excuses)。由此可知，TrueCar网的经营方法与一般的汽车比价网站有所不同，但并不能由此推出TrueCar网比其他网站更成功，因此选项A属于主观推导。第二段第一句指出，TrueCar网通过各州车辆登记所、车贷提供商以及其他渠道获取数据，搜集了购买同一款车所需支付的最准确的价格。由此可知，TrueCar网获得了以上机构的支持，但是文中并没有提到买卖双方对它的支持，所以选项C无中生有。第一段：客户成功购车之后TrueCar网才会向经销商收取费用。第二段：TrueCar网站对经销商和消费者都有益处。
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